The Steve Harvey Morning Show9 Sep 2024

Entrepreneur: Afro Unicorn was discovered on social media and has generated over 20 million in total sales in 5 yrs.

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed April Showers.

Founder of Afro Unicorn, joins Money Making Conversations Masterclass to share how she built the first Black woman-owned, fully licensed character brand in major retail. With over $20 million in sales, Afro Unicorn celebrates diversity and empowers women and children of color.

🔑 Key Themes & Highlights

Origins of Afro Unicorn
- April was inspired by a friend's repeated reference to her as a "unicorn," highlighting her extraordinary ability to balance multiple businesses and raise two children.
- Noticing existing unicorn imagery lacked representation, she created Afro Unicorn to uplift young girls of color.
Challenges & Early Growth
- Despite facing personal hardships—including her son's hospitalization and several family losses—April remained committed to her mission.
- Her persistence led to a viral moment where a young girl wearing an Afro Unicorn shirt caught Walmart’s attention, resulting in a licensing deal.
Licensing & Expansion
- Instead of manufacturing herself, April strategically partnered with licensees to distribute Afro Unicorn merchandise.
- Within a year, she secured 45+ licensing agreements, expanding into books, bedding, hair care, party supplies, and more.
Business Strategy & Advice
- Trademarking Afro Unicorn early, hiring an accountant and lawyer, and writing a business plan were critical to her success.
- She advises entrepreneurs to visualize success, stay consistent, and never quit.
Future Plans
- April is developing Miss April’s Crown, an animated series teaching young entrepreneurs business skills through affirmations and mentorship.

📘 About the Brand
Afro Unicorn is available at major retailers, including Walmart, Target, and Amazon.

#BEST

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Sommore, Earthquake, Sheila Eldridge & More (Full Episode)

We have comedians Sommore and Earthquake and Café Mocha Radio creator Sheila Eldridge on Money Making Conversations! Money Making Conversations is a weekly podcast hosted by Emmy Award winning TV producer and the Architect who developed the Steve Harvey Global Media Brand, Rushion McDonald. The show features one-on-one career advice to callers, contributions from corporate leaders, successful entrepreneurs, celebrity interviews regarding their business ventures, social media branding, financial planning and information to empower small businesses to a path of success!“The Kind of Talk that Inspires Change.”https://www.facebook.com/MoneyMakingConversations/https://www.iheart.com/podcast/53-Money-Making-Conversations-28341098/https://www.rushionmcdonald.com/https://www.facebook.com/rushionmcdonald/https://twitter.com/RushionMcDonaldhttps://www.instagram.com/rushionmcdonald/https://www.linkedin.com/in/rushionmcdonaldLearn more about your ad-choices at https://www.iheartpodcastnetwork.comSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

22 Aug 20171h 26min