721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

Avsnitt(844)

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O'Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing...

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634 | News from the EDGE | Week of 10.16.2023

634 | News from the EDGE | Week of 10.16.2023

Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this track...

18 Okt 202331min

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SE...

13 Okt 202345min

632 | News from the EDGE | Week of 10.09.2023

632 | News from the EDGE | Week of 10.09.2023

You Thought Your AI Chats Were Private Didn't You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incrimina...

11 Okt 202334min

631 | Foundational SEO Strategy w/ Eli Schwartz

631 | Foundational SEO Strategy w/ Eli Schwartz

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in...

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630 | News from the EDGE | Week of 10.02.2023

630 | News from the EDGE | Week of 10.02.2023

Is This The End Of Google Ads? We're back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix's Crystal Carter steps in to fill all the gaps!...

5 Okt 202348min

629 | Utilizing Google Analytics 4 w/ Matt Holz

629 | Utilizing Google Analytics 4 w/ Matt Holz

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we're delighted to reintroduce Matt Holz to e...

29 Sep 202340min

628 | News from the EDGE | Week of 9.25.2023

628 | News from the EDGE | Week of 9.25.2023

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that em...

27 Sep 202335min

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