721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate balance between AI tools and human creativity, and the necessity of human oversight in AI-generated content.

Akvile also announces her upcoming free webinar on Black Friday and Cyber Monday ad strategies, co-hosted with Mikhail Alfon on September 10. She provides an engaging look at AI's evolving role in advertising, discussing creative tools like Canva's plugin with ChatGPT, and emphasizing the importance of strategic thinking and empathy in crafting impactful ads.

[00:10:37] AI Exploits Human-Like Errors For Authentic Advertising

[00:13:30] Creative Tools For Marketing

[00:14:17] Exploring AI Tools For Creative Design Solutions

[00:16:01] EDGE of the Web Title Sponsor: Site Strategics

[00:17:10] AI Prompts Transforming Artistic Creation And Education

[00:25:57] AI Emotion Synthesis Needs Stringent Governance Controls

[00:27:73] Ensure Cultural Accuracy With Inclusive, Checked Messaging

[00:31:53] Beginner AI Resources

[00:33:27] EDGE of The Web Sponsor: Wix Studio

[00:34:46] Upcoming Webinar Announcement

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wixstudio

Follow Our Guest

Twitter: https://x.com/AkvileDeFazio

LinkedIn: https://www.linkedin.com/in/akdefazio/

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603 | International SEO w/ Gemma Houghton

603 | International SEO w/ Gemma Houghton

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and...

25 Juni 202334min

602 | News from the EDGE | Week of 06.19.2023

602 | News from the EDGE | Week of 06.19.2023

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there? In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well...

21 Juni 202342min

601 | Advanced Structured Data Tips from Daniel Cheung

601 | Advanced Structured Data Tips from Daniel Cheung

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema...

16 Juni 202332min

600 | News from the EDGE | Week of 6.12.2023

600 | News from the EDGE | Week of 6.12.2023

Episode 600 folks… we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query r...

14 Juni 202339min

599 | Relevant and Significant Schema w/ Daniel K. Cheung

599 | Relevant and Significant Schema w/ Daniel K. Cheung

Looking to explore the capabilities of structured data? Interested in developing and understanding the concept of schema? Guest Daniel K. Cheung is welcomed onto the show to discuss his recent embarkm...

9 Juni 202341min

598 | News from the EDGE | Week of 6.5.2023

598 | News from the EDGE | Week of 6.5.2023

Erin jumped out of this week's news to go into the wilderness where there is no AI, and Mordy brought even more of it to the show. News articles for The Verge and Search Engine Land, as well as CBS Ne...

6 Juni 202330min

597 | News from the EDGE | Week of 5.29.2023

597 | News from the EDGE | Week of 5.29.2023

More AI and Google for you! We've got the latest news from Google recently, with some interesting forecasting for what Google could evolve into by 2033. There is lots of interesting news in Artificial...

1 Juni 202334min

596 | Validating and Building your Schema w/Martha van Berkel

596 | Validating and Building your Schema w/Martha van Berkel

Get a deeper understanding of schema markup with guest Martha van Berkel, Co-Founder of SchemaApp. Martha gives her insights into validating your schema as well as her suggested approach to updating y...

31 Maj 202338min

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