721 | Leveraging AI for Social Advertising w/ Akvile Defazio

Brands are admitting publicly to using AI to write their content – How do you think Google responded? Erin and Mordy take a deep dive down the rabbit hole of Search Engine Land and explore ChatGPT, AI...

18 Jan 202340min

We're talking voice search, the Internet of Things, and Google's Multitask Unified Model with Cindy Krum on this episode of the EDGE. Her breadth of knowledge on these topics and ability to predict th...

14 Jan 202350min

We cover the MOST important digital marketing news of the week: which is better, Ring Dings or Ding Dongs - seriously? Erin, Mordy, and Greg Finn of Marketing O'Clock take on some great articles from ...

11 Jan 202344min

The SEO Sherpa, Cindy Krum, comes back to the EDGE loaded for bear! It's awesome to reflect back on what Cindy was talking about in 2018 and and nowm in 2023. She was spot on with Entities being the t...

7 Jan 202337min

We just hit a new year, and like with every new year comes new SEO tips, tools, techniques, and upcoming trends to look out for. Mordy Oberstein and Erin Sparks explore all of the above in this inform...

5 Jan 202343min

Our final podcast of 2022 doesn't fail to deliver as we tackle content optimization with an analogy: treating it like you would if you were a comedian! Dan Shure, the host of Experts on the Wire podca...

31 Dec 202241min

Dan Shure, the host of Experts of the Wire podcast, returns to join the EDGE. He discusses how the show came about in 2015 and the factors of the success of a podcast with today's digital consumers. T...

27 Dec 202236min

There's a lot of news this week coming up on the holidays and it's Google's fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December's link spam algorithm upd...

21 Dec 202234min