331 | Better SEO Reports with Bill Sebald
When you're going the extra mile for clients in your SEO work, it should feel like you're being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and...
5 Nov 201950min
News from Episode 330 with Adam White
Love it or Hate it, Another Major Google Algorithm Change is Coming BERT-optimized natural language processing (NLP) means Google will look at more of the words in a search query to better understand ...
1 Nov 201915min
330 | The Link to Google's BERT with Adam White
Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in...
31 Okt 201950min
News from Episode 329 with Andy Drinkwater
The H1 Debate Continues Google has previously said the use of H1 is not important to SEO because semantic analysis is the key. Others, however, note how H1s do impact SEO in terms of what appears in S...
23 Okt 201911min
329 | 2019 SEO Factors and Audit Tools with Andy Drinkwater
When your ultimate goal is to improve your site's search position, there's no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for th...
22 Okt 20191h 2min
328 | Long Term Content Marketing with Joe Pulizzi
Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go ...
8 Okt 201945min
News from Episode 327 with Tim Soulo
NEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size ...
3 Okt 201914min
327 | Marketing SaaS from Scratch with Tim Soulo
SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built ...
2 Okt 201958min
