EP 252: The Future of Search w/Will Critchlow
The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the futu...
23 Jan 20181h 17min
EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd
We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this ...
16 Jan 20181h 13min
EP 250: How Voice Search Changes Everything w/Duane Forrester
"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google abou...
9 Jan 20181h 11min
EP 249: Become a Better Boss With Radical Candor w/Kim Scott
Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it def...
13 Dec 20171h 11min
EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner
How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the ...
5 Dec 201756min
EP 247: Using Humor in Your Marketing w/Tom Fishburne
For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Her...
14 Nov 20171h
EP 246: Tips for Starting a Podcast w/Jay Acunzo
Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo. Jay was a former digital media ...
7 Nov 20171h 3min
EP 245: Delight Your Customers and Build Customer Loyalty w/Sujan Patel
Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it. Sujan Patel, the co-founder of Web Profit...
31 Okt 20171h 9min
