Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more

Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more

In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Is SEO worth investing in for early-stage companies? (02:22) Utility friends vs friend friends (05:04) Is money everything? (09:09) How small business owners need to evolve their thinking (14:24) Why owning the attention is worth it: SEMrush buys Third Door Media and Search Engine Land (16:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find ...

11 Jan 20179min

How to Build a Brand Using Live Video | Ep. #163

How to Build a Brand Using Live Video | Ep. #163

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their ow...

10 Jan 201712min

How to Outrank Your Competition When You Have Less Links | Ep. #162

How to Outrank Your Competition When You Have Less Links | Ep. #162

In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is...

9 Jan 201711min

7 Elements of an Effective Marketing Report | Ep. #161

7 Elements of an Effective Marketing Report | Ep. #161

In Episode #161, Eric and Neil discuss the 7 elements of an effective marketing report. The marketing report reflects the health of your business and is a great sending base to inform that next step. ...

8 Jan 201714min

7 Tips to Improve the Reach of Your Podcast | Ep. #160

7 Tips to Improve the Reach of Your Podcast | Ep. #160

In Episode #160, Eric and Neil discuss the 7 tips that will help you improve the reach of your podcast. Starting a podcast is not easy and improving its reach requires putting in some work. Tune in to...

7 Jan 201711min

What You Need to Know About Digital Marketing Before Investing in It | Ep. #159

What You Need to Know About Digital Marketing Before Investing in It | Ep. #159

In Episode #159, Eric and Neil discuss what you need to know about digital marketing before investing your time and money. Listen as they explain the benefits of zeroing in on one channel over time an...

6 Jan 201713min

How Long It Takes for SEO to Work | Ep. #158

How Long It Takes for SEO to Work | Ep. #158

In Episode #158, Eric and Neil discuss a how long it actually takes for SEO to work. Having the right expectations in mind will help you as you wait for results. Tune is as Eric and Neil discuss their...

5 Jan 201711min

Is Guest Posting Still Worth It? | Ep. #157

Is Guest Posting Still Worth It? | Ep. #157

In Episode #157, Eric and Neil discuss whether guest posting is irrelevant or still effective. Guest posting today works differently than it did before – its main ROI is not to build links, but to del...

4 Jan 201710min

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