How to Drink RoomeR Liqueur with Jereon Michels-Devaere, Ghent

Jereon’s grandmother came up with a plan - keep making elderflower liqueur and no one in her family could stay away. Needless to say it worked, worked so well that her grandson took up the helm and made all of Belgium want it as well.

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Hello everyone - Don't get confused! Before there was Lush Life, there was Best Sips Worldwide, I rebranded after the first season. Although I reference Best Sips – it’s Lush Life through and through – the same great guests, the same music, and the same me!

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Little by little, RoomeR has grown from a small cottage industry, selling 200 bottles a month, to now producing over 100,000 bottles a year. Not only does it tastes delicious, but it couldn’t be prettier. Pure white elderflower petals dance around in the golden liqueur within its iconic, test-tube like bottle! Jereon and his partner, Tine, have worked hard to make RoomeR a socially responsible workplace, employing those who might not be able to work otherwise.

They are dedicated to making their company as green as possible - no preservatives are used, their boxes and crates are recyclable and the bottles are returnable. With one sip, you are not only part of the RoomeR family, but also helping to change the world!

Always remember the wise words of Oscar Wilde, “All things in moderation, including moderation,” and always drink responsibly!

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Theme music for Lush Life is by Steven Shapiro and used with permission.

Lush Life is always and will be forever produced by Evo Terra and Simpler Media Productions.

Until next time, BOTTOMS UP 🍸