Build Your Copywriting Business4 Dec 2020

What is Copywriting? (Episode 1)

The MOST exciting thing about copywriting in 2025?

All the opportunities.

Think about it: the 21st century alone has already brought so many new opportunities for copywriters:

The Internet—all of the Internet!!!—was largely just becoming mainstream at the start of the century. (For context, Amazon was started in 1995.)
Meta, still known as Facebook, didn't even get founded until 2004.
TikTok was founded in 2016.

All of this brought new mediums where copywriters are needed:

Online product descriptions
Banner ads
Email
Webpages
Social media ads

Not to mention there's still a ton of print, out of home, radio, and other mediums that need copywriters ... (CCA students, do NOT overlook these opportunities—so much of copywriting is still for offline mediums!)

So, as I write this in 2025, I couldn't be more excited for all the opportunities yet to come! Yes, even with AI.

AI is just another tool in the copywriter's toolkit. And, as copywriting has proven time and time again—through major cultural transitions and eras—it's absolutely needed.

Which, I don't know about you, but that level of staying power—and the continued need for trained copywriters over the centuries—is pretty darn exciting.

Kate and I *finally* recorded an update to answer the "what is copywriting" question for 2025.

And, spoiler, you'll notice that even though the world is changing (as it always does!), there are still some copywriting principles that just stand the test of time.

---------------

Related Links

---------------

Get Free Copywriting Training here

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(337)

Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...

1 Juli 26min

Why VIP Days Make 0 Sense for Copywriters (Episode 286)

A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...

24 Juni 27min

She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)

Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...

17 Juni 35min

What if Someone Could Find Clients for You? (Episode 284)

Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would that be worth it for you? On t...

10 Juni 17min

Copywriting Pricing Guides Are Complete Garbage (Episode 283)

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic). At Whole Foods they may be around 70 cents. But a banana costs relatively the same amount ...

3 Juni 37min

The To-Do List Trap (Episode 282)

Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list. But on this week’s Build Your Copywriting Business podcast episode, Kate and I ...

27 Maj 36min

Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episode, he’s generously sharing ho...

20 Maj 31min

Making Herstory: Nicki Krawczyk & Kate Sitarz (Episode 280)

If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stockton. Shelby is a comic, copy...

13 Maj 51min