How Copywriters Can Successfully Add Content as a Service (Episode 34)

Alicia Castro is a full-time SEO analyst by day and a self-describe word-wielding warrior by night. She got into the marketing world by accident when she took her SEO role and decided to pursue copywriting as a side business. Through her company, Glorious Copy Co, she writes compelling copy for purpose-driven and time-strapped female entrepreneurs who want to skyrocket their sales, engage communities, and take back their time. On this episode, Alicia shares her creative process, what motivates her, and her advice for others getting started in copywriting. You can check out her work at gloriouscopy.co/ Related Links How to Be a Part-Time CopywriterCan Copywriting Be a Side Hustle? --------------- Get Free Copywriting Training here

3 Feb 202147min

As a freelancer, once you have money coming in from several clients, things can get a little chaotic, to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you track your freelance income and keep it all straight? Nicki and Kate sat down with Rachel LaMantia, owner of Masterpiece Bookkeeping to get answers to some of the most frequently asked questions related to freelance bookkeeping and taxes. Rachel is a pro at taking the stress, hassle, and guesswork out of bookkeeping for her clients. And on this episode, she shares her surprisingly simple tips for keeping your business finances organized, as well as when you may want to consider hiring a bookkeeper. Mentioned on the Episode Tax Preparation Myths Related Links How to Avoid a Major Tax SlapTax Tips for FreelancersThe Best (and Cheapest) Way to Track Freelance IncomeTax Deductions for Copywriters --------------- Get Free Copywriting Training here

27 Jan 202134min

At Filthy Rich Writer, we get this question a lot: if Nicki is making six figures as a copywriter, why is she teaching it instead? And since it comes up often enough—maybe you’ve even wondered it yourself—Nicki is tackling it head on in this week's episode. Related Link If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting? --------------- Get Free Copywriting Training here

22 Jan 202111min

When we tell our copywriting students that they need to pitch their copywriting services to potential clients, there’s often a lot of push back. They’re afraid of reaching out to strangers. Of bothering them. Of asking for their business. Of potentially not getting that business—and the anticipation of what will feel like rejection. Some try to find an “easier” way to do it—like using freelance job sites like Upwork or Freelancer (surprise: they're not easier and can hurt your career). If that sounds like you, hit play now! In this episode, we're getting you out of your head and looking at pitching from the perspective of the business owner. Get ready to completely reframe how you're thinking about pitching and see why your ideal clients want your pitches. Related Link Why Business Owners WANT You to Pitch Them Your Copywriting Services --------------- Get Free Copywriting Training here

20 Jan 202135min

The first time Nicki made six figures as a copywriter was in 2008…right in the middle of the Great Recession…right after she left her full-time job to go freelance. Why was she able to do so well then, and why are copywriters doing alright now, even though many companies are being forced to lay off staff left and right? Here’s the key: companies still need copywriters because copy drives business. Nicki and Kate break down why copywriters are well positioned to weather a recession and how the actions that you take as a freelancer can benefit you when the economy inevitably takes another downturn. Related Links Should Copywriters Be Concerned About a Recession?Recessions Are Huge Opportunities for Copywriters. Here’s Why: --------------- Get Free Copywriting Training here

13 Jan 202126min

Today we are turning the tables as Kate interviews Nicki for a special episode of the Build Your Copywriting Business Podcast. Nicki has over 15 years of experience working for and with clients including TripAdvisor, Marshalls, Hasbro, Keurig, adidas, and, yes, even Harlequin Romance novels. She's worked for agencies, in-house and as a freelancer, plus she knows first-hand how to build a copywriting business and make six-figures as a copywriter. In this episode, Nicki dives right in to how she got her start in copywriting, the major piece of advice she would have given her younger self, and why she started Filthy Rich Writer and the Comprehensive Copywriting Academy. Related Links About Filthy Rich WriterAbout Nicki Krawczyk --------------- Get Free Copywriting Training here

6 Jan 202151min

Freelance job bidding sites like Upwork and Fiverr may seem like a great, easy way to get into copywriting. But, as you’ll hear in this episode, they’re actually a surefire way to undersell your services (not to mention waste your valuable time that you could be using to pitch clients directly)! Nicki and Kate tackle the pitfalls of freelance work sites, why they’re not the best way to find clients, and what you can do to find clients who will pay your full rates and see you as a strategic partner versus someone who fills work orders. Related Links The Real Math on Job-Bidding Site “Success”Why Work Bidding Sites Are Bad NewsCopywriting Job Sites Will Cost You BIG Time4 Pieces of Terrible Advice New Copywriters Get All the Time --------------- Get Free Copywriting Training here

30 Dec 202026min

“Ooo, copywriting is really hard to get into.” That’s one of the most popular things for people to say when they hear you’re interested in becoming a copywriter. But why? And what is that based on? It's not hard to get into copywriting if you have the proper training and have a proven process for finding clients. Today, we are taking on the naysayers and teaching you how to stay focused and achieve your goal of becoming a copywriter. Related Links Why People Tell You “Copywriting is Hard to Get Into”Break Into Copywriting! --------------- Get Free Copywriting Training here

23 Dec 202025min