Transitioning Out of Teaching to Copywriting - George's Story (Episode 91)
Ever feel like you haven't quite found the answer to "what do you want to be when you grow up?" You're not alone. A former teacher, salesman, and archeologist, George Gorringe tried several careers before finding one he loved: copywriting. In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with CCA student George about his quick rise to success in his first year of copywriting. He digs into what interested him about copywriting, the large clients he works with, and what he did to find copywriting success so quickly. Mentioned on This Episode George’s PortfolioGeorge’s LinkedInGeorge’s Facebook Related Links Great Summer Jobs for TeachersHer Goal Was to Replace Her Teaching Income in 5 Months. She Did it In 6 Weeks. --------------- Get Free Copywriting Training here
10 Aug 202234min
Laser Coaching: Finding Confidence as an Older Copywriter Learning Something New
In this laser coaching session Nicki and Kate help CCA student, Karen, find confidence as an older writer learning something new in copywriting. Our hosts help Karen see the unique value that she brings to the table, help her fight the resistance towards taking her first steps and give advice on sending pitches to clients. --------------- Get Free Copywriting Training here
5 Aug 202218min
Becoming a Faster Writer Shouldn't Be a Copywriter's Goal (Episode 90)
In today’s episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing why becoming a faster writer should not be one of your goals in your copywriting career. Despite what you may think, faster writing doesn’t equate to better writing. Listen in as Nicki and Kate explain why your writing speed isn’t as important as you think and why you won’t get faster as you become a better copywriter. Related Links The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting --------------- Get Free Copywriting Training here
3 Aug 202215min
Should You Write Copy for Free? (Episode 89)
In this episode, Nicki and Kate are talking about when you should work for free as a copywriter; which is basically never! The hosts explain why some copywriters offer to work for free and why offering your services for free will ultimately hurt your career. Listen to this episode to hear Nicki and Kate share what you can do to prove yourself instead of working for free and how to avoid situations where you might not get paid what your expertise is worth. Related Links What is a Copy Test and Should You Do One?The Importance of Spec Ads in Your Portfolio --------------- Get Free Copywriting Training here
27 Juli 202224min
Laser Coaching: How to Pitch Copywriting Services to Agencies
In this episode, you’ll get an inside peek at what coaching looks like in the CCA through this laser coaching session with CCA student, Alex. Nicki and Kate help Alex with her approach to sending pitches to potential clients, specifically agencies. Enjoy this episode and be sure to take note of the how you can improve your pitches to clients as well as your mindset around sending them. --------------- Get Free Copywriting Training here
22 Juli 202215min
10 Unnecessary Copywriting Stressors (Episode 88)
In this episode, Nicki and Kate are digging into some common worries that all copywriters (especially new ones) run into. They discuss the top 10 stressors that aren’t necessary to your success and why you don’t actually need to worry about them! Fortunately, most of the common stressors are based on misconceptions around copywriting; they are based around things that we think, not things that are actually true. Dive into this episode so you can grow your copywriting career without any unnecessary stress from myths in the industry. --------------- Get Free Copywriting Training here
20 Juli 202240min
Landing a Senior Copywriter Role with No Paid Experience - Mike's Story (Episode 87)
Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter. Listen to today’s episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters. --------------- Get Free Copywriting Training here
13 Juli 202237min
When and How to Fire a Client (Episode 86)
Throughout your copywriting career, you’ll work with so many clients that you love! But, there will be times when you need to end your relationship with a client. It’s important to know when it’s time to part ways with a particular client so that you don’t have to work through any unnecessary stress. Remember, you are in charge of your career, including who you work with. In today’s episode, Nicki and Kate share their best practices for identifying when to split with a client, when to tell your client you’re leaving, and how to have the conversation with them. ------------------- Get Free Copywriting Training here
6 Juli 202233min
