Costly Lies Copywriters Tell Themselves (Summer of Clients Series)
Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solo...
5 Aug 27min
7 Reasons Clients Ignore Your Emails (Summer of Clients Series)
Sending lots of emails to potential clients, but never getting a response? As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and...
29 Juli 30min
The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series)
Be honest with me for a sec: Have you ever said any of the following before reaching out to a client? "No one wants my pitches." "This is hard—and I'm just going to get a no." "This person doesn't ...
22 Juli 34min
Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)
Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get ...
15 Juli 41min
3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)
I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for success at anything, not just cop...
8 Juli 50min
Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)
Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of the most valuable pieces of cop...
1 Juli 26min
Why VIP Days Make 0 Sense for Copywriters (Episode 286)
A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deli...
24 Juni 27min
She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)
Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from? If you’ve got 5, 10, 20+ year...
17 Juni 35min
