Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing. Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

3 Juni 30min

In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

21 Maj 30min

In this episode of the AdTech Heroes podcast, host Dal Gill speaks with Andy Beames, VP of Enterprise Partnerships at Samba TV, about the evolution of TV measurement, changing viewer behaviors, and the impact of on-demand content on advertising strategies. They also discuss the importance of work-life balance in the ad tech industry, generational shifts in parenting, and the need for empathy and flexibility in workplace policies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

7 Maj 43min

In this episode, Dal speaks with Stephen Emsall, Head of Advanced TV at MiQ, about the evolving landscape of Connected TV (CTV) and its implications for the advertising industry. The conversation covers key learnings from 2024, predictions for 2025, the enduring relevance of linear TV, and the growing performance marketing aspect of CTV. Stephen emphasizes the need for audience-first approaches and the role of MIQ's TV intelligence tool in navigating the CTV ecosystem.

8 Apr 30min

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the advertising industry.  They explore the impact of generative AI and the ethical considerations surrounding AI outputs. The conversation also delves into the evolution of AI models and how they are utilized in campaign generation, emphasizing the importance of human expertise in the process.Interested in being a guest? Contact us: ⁠adtechheroespodcast.com/contact

28 Mars 49min

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens? Key takeaways: Harnessing the power of context across screens Delivering relevant content that respects user privacy Leverage AI to enhance audience engagement Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

16 Juli 202431min

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India. Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales. The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability. Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry. Key topics with timestamps 00:00 - Embracing Continual Learning 06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation 08:10 - Influence of Content Consumption on TV Purchases 13:09 - The Influence of OTTs on TV Content Consumption 14:44 - CTV Revolution: Upgrading the AdTech Landscape 17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements 21:18 - Automation and effectiveness in TV advertising 25:06 - The Future of Measurement in CTV 27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms 31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising

16 Maj 202434min