Yamaha Interview on The Revolution with Jim and Trav - 8/26

Today's podcast was taken from another interview with Yamaha's motorsports marketing manager, Steve Nessl, featured on "The Revolution with Jim and Trav". For more on this show, click this link, along with reviewing their condensed description below. Enjoy!

TACKLING THE RUBICON TRAIL WITH YAMAHA’S RMAX

More people than ever are returning to, or discovering for the first time, the great outdoors. There are a lot of great ways to get out and enjoy the outdoors - hunting, fishing, hiking, biking, camping, off-roading and more. In all of those pursuits, having an ATV or side-by-side can increase one's enjoyment and with Yamaha vehicles it can help people realize their adventures. Steve Nessl is the Marketing Manager at Yamaha Motor Corp and he joins The Revolution this week to talk about major manufacturing milestones, the capability of Yamaha's RMAX line, Yamaha's Outdoor Access Initiative, the fall hunting season and more.

Kicking things off, Steve says the Yamaha production facility in Newnan, Georgia hit a major milestone recently when they manufactured their 4 millionth vehicle. It's a huge achievement, Steve says, especially in a time where Yamaha can't even make them fast enough. With the influx of outdoor participation, the demand for Yamaha vehicles is high and Steve says their team is working hard to get them into customers hands as quickly as possible while still checking all the boxes of Yamaha's quality, durability and reliability standards.

Switching gears and looking at some of the standout vehicles in Yamaha's Side-by-Side lineup, Steve talks about their RMAX vehicles. The Rubicon Trail in California's Sierra Nevada Mountains is known among off-roaders as an epic and challenging destination, and one that is mostly frequented by Jeep drivers. It is 20-plus miles of rough terrain and very few people can say they've actually conquered the trail. From a powersports manufacturer perspective, Steve says the Rubicon Trail has always been on Yamaha's bucket list of places to take their vehicles. Recently, Yamaha took a team of media and a fleet of RMAX vehicles to the Rubicon Trail to show off the RMAX's chops and see if they could conquer it. In the end, Steve says they accomplished their goal, conquered the trail and were able to showcase how well the RMAX performs, under even the toughest conditions.

Finally, Steve talks about his outdoor itinerary for this fall. With just a couple of weeks until opening day in Kentucky, he says he recently went and did a little scouting to prepare for that hunt. Steve says he'll be in a tree with his bow hoping to connect with a big Kentucky whitetail, possibly one still in the velvet. After Kentucky, he says he'll be working out some time to spend on a lease in Alabama with his boys and hopefully find some time to fill a few other tags.

Listen in as Steve Nessl, Marketing Manager at Yamaha Motor Corp, joins The Revolution this week with a close-up look at the Yamaha's RMAX and more.