131. 19 Years at Google: Her Winning Strategy for Brands to Dominate YouTube
THE 505 PODCAST29 Okt 2024

131. 19 Years at Google: Her Winning Strategy for Brands to Dominate YouTube

What's up Rock Nation, today we welcome Emma Jennings to the show. Emma helps our biggest advertisers tell great stories on YouTube. She is part strategist, part creative director - with a little bit of a producer hat thrown on for good measure. She helps brands understand the wild world of YouTube: where they should play and how to make stuff that people will actually want to watch, share, and spend time with. With over 15 years' experience consulting with Fortune 1000 companies, Emma brings deep product knowledge across digital media and Google advertising offerings.


Check out Emma here:

https://www.linkedin.com/in/emma-jennings-709498a/


The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.thecreatorcoach.com/pricing-guide


Collab with Artlist and get 2 extra months for free here:

https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970


Join our Discord! https://discord.gg/xgEAzkqAvs

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Concert Photography Masterclass:

www.kostasgarcia.com/masterclass


Chase’s Totality LUT pack:

https://www.chasealexanderfilm.com/color/totalitylutpack


COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

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Kostas’ Amazon Storefront:

https://amzn.to/3GhId25


15% OFF Prism Lens FX with code: KOSTAS15

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Timestamps:

0:00 - Trailer

0:56 - Intro

2:19 - One Handed Crack

3:26 - Visiting Dude Perfect HQ

4:17 - What Makes Dude Perfect Special

6:00 - Creator Lead Brands vs Traditional Media

7:34 - What micro influencers can learn from the biggest creators

8:26 - What YouTube metrics are most important

10:53 - What Brands can learn from Creators

11:23 - 40% of people consider themselves a creator

13:47 - What Emma learned from Directing her first Short Film

17:20 - Organized Chaos

19:10 - Don’t wait to act on your ideas

21:15 - Working with large studios

22:07 - Movie Making is actually the marketing

23:45 - How the landscape of marketing has changed over the last 2 decades

27:50 - When Emma starting focusing on YouTube

29:29 - How conversations with big brands goes

31:08 - Our pitch for 505

32:17 - Expectations from big brands when it comes to success on YouTube

35:04 - How BTS content and creators have come into marketing

40:44 - How Burberry is winning with long and slow ads

42:30 - HULU’s success with ambient rooms ads

45:03 - How Emma’s consulting strategy has evolved

47:48 - YouTube is the number 1 streamer

51:06 - What makes YouTube unique

56:49 - Organic vs. Paid content

1:00:25 - Brand Lift Surveys

1:01:22 - How Emma continues to raise the bar

1:02:34 - The Glad Press and Seal ad that CRUSHED

1:06:15 - How creators get selected to work with brands

1:08:26 - What KPI’s are used to determine success

1:09:43 - What Emma has learned about leadership

1:12:17 - The best advice Emma has received

1:13:27 - Biggest challenges Emma has faced during her time at Google

1:14:46 - Balance data and creativity

1:17:12 - YouTube is the world's largest focus group

1:18:11 - What risks do brands face if they don’t embrace YouTube

1:19:09 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

Chase: https://www.instagram.com/chaseronii/


TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Avsnitt(177)

33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

33. HOW JUSTIN ESCALONA WENT AROUND THE WORLD IN 14 DAYS FOR FREE

Ladies and gentlemen welcome back to another episode of The 505 Podcast!On today's episode, Justin Escalona stops by the studio to talk about his new viral film "LAP AROUND THE WORLD IN 14 DAYS." He talks about how he was able to travel around the world in only 14 days, document the whole journey, and a film about. We also talk about what it was like for him to daily vlog his life, and how he created a million dollar clothing brand from his dorm room. You're going to want to stick around until the end, because he shares a wild story you're going to want to hear.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JUSTIN:"LAP AROUND THE WORLD IN 14 DAYS" Film: https://www.youtube.com/watch?v=uvvyl_hQoB8Insta: https://www.instagram.com/justinescalonaDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

13 Juli 20221h 24min

32. Ultimate Guide to Getting Hired

32. Ultimate Guide to Getting Hired

Ladies and gentlemen welcome back to another episode of The 505 Podcast!It's about that time of the year when you start looking for a job. We've done the agency route and we've done the freelance route. These are our best tips for you to become as hirable as possible!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

23 Juni 202237min

31. Our NEW Series - Rock Talk Ep. 1

31. Our NEW Series - Rock Talk Ep. 1

WHAT'S GOOD ROCKS!! We know we were gone for 2 weeks but we're back! The kids have been busy, but we wanted to try a new series called "Rock Talk" where we just sit down and catch up and fill you guys in on what's been going on in our lives as of late. Let us know what your thoughts are on this new series, because we want to start ripping these more often.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

15 Juni 202235min

30. The Inner Art of Photography with Cibelle Levi

30. The Inner Art of Photography with Cibelle Levi

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome our first female guest, Cibelle Levi. Cibelle is a badass portrait photographer, who has shot some of the biggest names in entertainment. Her introspective approach and ability to connect with her subject on an emotional level, often allows her to capture her subject's favorite image of themselves.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT CIBELLE:Insta: https://www.instagram.com/Cibelleleviwww.cibellelevi.comDM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

25 Maj 202249min

29. Navigating Grief as a Content Creator with Tucker Doss

29. Navigating Grief as a Content Creator with Tucker Doss

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome Tucker Doss. This week's episode is a very special one. Tucker has dealt with some of the most unimaginable hardships in the past year. We admire his vulnerability, and despite what he's gone through, he's still so dedicated to spreading positivity through his content.As always, If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT TUCKER:Insta: https://www.instagram.com/tuckerdoss/YouTube:  @Tucker Doss TikTok: https://www.tiktok.com/t/ZTdGEh9LH/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

19 Maj 20221h 8min

28. From PRO Hockey to TikTok Agency w/ JT Barnett

28. From PRO Hockey to TikTok Agency w/ JT Barnett

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Today we welcome JT Barnett! JT is an ex professional hockey player turned entrepreneur, creator, TikTok guru and agency owner. We dive into the many career changes JT has had over the years, creating an adult TikTok content house, and as of most recently, creating a full blown TikTok agency. We've been waiting for this episode for a while and think you guys are going to love it!As always, if you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:BFIGGY: https://www.instagram.com/bfiggy/KOSTAS: https://www.instagram.com/kostasg95/CHASE: https://www.instagram.com/chaseronii/

11 Maj 20221h 5min

27. Run Your Creative Business Like a PRO

27. Run Your Creative Business Like a PRO

Ladies and gentlemen welcome back to another episode of The 505 Podcast!You asked, and you shall receive. Today's episode is all about business!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/

4 Maj 202249min

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

26. Making a FULL-TIME LIVING from TikTok Vlogs with Jack Cook

Ladies and gentlemen welcome back to another episode of the 505 Podcast!This week's guest is Jack Cook. Jack found his passion for filmmaking in high school, where he made vlogs with his friends for fun. He then became one of the head content creators for the athletic program at Auburn University. Jack moved out to LA soon after he graduated to pursue a career in filmmaking, and has been editing some of the top podcasts while crushing other freelance gigs. Jack has also been crushing the TikTok game with his daily vlogs and recently hit his 200th vlog.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT JACK HERE:TikTok: @JackCookhttps://www.instagram.com/aidanminton/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/

27 Apr 202253min

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