Create Experience People Want to Talk About

In this podcast, the PGA of Canada connects with Miklos Breitner from Golf Business Monitor and Frank Eliason, a social media expert related to customer experience. Frank discusses how his book, @YourService is still relate-able and can used in the golf industry. Emotional touchpoints are key to today's customer and even more important for the golf professional to make it easier for today's customer to be able to share their experiences. Don't miss this great podcast where Frank will challenge PGA professionals o to change their business model to attract more clients and golf club members. About Frank Eliason Frank Eliason is an American corporate executive and author. Referred to as "the most famous customer service manager in the US, possibly the world" by BusinessWeek. Eliason is best known for developing the use of social media in the practice of customer relations. After a brief career in retail, Eliason worked for Vanguard Investments and the now-defunct Advanta Bank. He joined Comcast as Executive Support Manager in 2007 during a period of high-profile public relations issues. In 2008, Eliason, as part of the team selected to address the issues, created the Twitter account @ComcastCares and began directly responding to customer complaints, which positively impacted the public perception of Comcast.Eliason, who interacted with more than 10,000 Comcast customers via Twitter, was the subject of significant press attention; he was featured in the Wall Street Journal, ABC News, Wired, the Washington Post, BusinessWeek, Forbes and the Philadelphia Inquirer, among other publications, and became known as "Famous Frank" inside Comcast. In July 2010, Eliason left Comcast to become Global Director of Social Media at Citi. At Citi, Eliason was recognized by trade magazine Bank Technology News as one of the Innovators of the Year (2011 and 2012), and in 2013 he was named by the Holmes Report as one of the 25 top innovators in the public relations industry. Eliason was named executive vice president, US digital and customer experience for Zeno Group in October, 2015.