BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

BPS 345: Audience•Ology- Hollywood’s Best Kept Secret To Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique. Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room. Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives.

The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution. Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings. His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts. Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis. Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America. He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha.

Please enjoy my conversation with Kevin Goetz.

Become a supporter of this podcast: https://www.spreaker.com/podcast/bulletproof-screenwriting-podcast--2881148/support.

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BPS 459: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

BPS 459: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

David Feinman shares how cinematic storytelling can be used to build successful businesses and viral experiences. From creating Zombie Run—a nationwide immersive event inspired by zombie films—to foun...

19 Feb 55min

BPS 458: Finding a New Creative Path in Indie Film with Charmane Star

BPS 458: Finding a New Creative Path in Indie Film with Charmane Star

Charmane Star shares her unexpected journey from a small role in Black Dynamite to discovering a deep passion for independent filmmaking. What began as a routine booking evolved into a Sundance Film F...

12 Feb 51min

BPS 457: The Untold Stories of Women in Action Cinema with Melanie Wise

BPS 457: The Untold Stories of Women in Action Cinema with Melanie Wise

Melanie Wise, a former model and actress, discusses her transition to producing due to height-related challenges in acting. She produced the horror action film "Hannah's Gift," which she also starred ...

5 Feb 52min

BPS 456: The New Rules of Indie Filmmaking No One Is Teaching with the Jalbert Brothers

BPS 456: The New Rules of Indie Filmmaking No One Is Teaching with the Jalbert Brothers

The Jalbert Brothers share how they built their filmmaking careers by embracing low budgets, consistent output, and hands-on learning. Rather than waiting for funding or studio approval, they focused ...

29 Jan 1h 2min

BPS 455: How to Turn a Script Into a Movie Without Hollywood’s Help with Chris Jay

BPS 455: How to Turn a Script Into a Movie Without Hollywood’s Help with Chris Jay

Chris Jay, once a touring musician with the rock band Army of Freshmen, found a new creative path when the music industry shifted and opportunities dried up. Instead of giving up, he and his bandmate ...

22 Jan 1h 19min

BPS 454: What Really Happens After You Write the Script with Michael K. Snyder

BPS 454: What Really Happens After You Write the Script with Michael K. Snyder

Michael K. Snyder shares a behind-the-scenes look at what it really takes to build a sustainable screenwriting career. From film school and early networking with Lloyd Kaufman to moving to Los Angeles...

15 Jan 1h 4min

BPS 453: How to Build a Screenwriting Career That Actually Lasts with Bob Saenz

BPS 453: How to Build a Screenwriting Career That Actually Lasts with Bob Saenz

Bob Saenz shares a rare, honest look at what it means to build a long-term career as both an actor and screenwriter. From his early days in theater and television to writing studio films and Hallmark ...

8 Jan 1h 9min

BPS 452: The Filmmaker Who Refused to Tap Out: The Making of Heel Kick! with Danny Mac

BPS 452: The Filmmaker Who Refused to Tap Out: The Making of Heel Kick! with Danny Mac

On this episode, we sit down with Danny Mac, a Canadian filmmaker, actor, and producer whose story is a masterclass in indie filmmaking grit. Best known for his mockumentary Heel Kick!, Danny proves t...

1 Jan 1h 2min

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