#209: Choosing A Niche That Attracts Your Best Clients (And Repels The Worst) | With Micah Woods

Are you one of those bland, boring, vanilla freelancers who are trying to appeal to everyone? Are you terrified of the thought of offending someone or pushing away "potential" clients? The problem with being a "Vanilla Freelancer" that is you're invisible to the vast majority of people because you have nothing interesting to say, and you likely stand for nothing. You're not alone. There's a massive chunk of the creative world that's fallen into the trap of trying to appeal to everyone, and instead, you appeal to absolutely no one. Why would I choose to work with you when there's someone who specializes in exactly what I'm looking for? Why would I pick your plain vanilla business over another one that perfectly aligns with my values? The irony is that you're costing yourself clients who would be perfect for you simply because you're too afraid to stand out. The result is you get the bottom-of-the-barrel clients who were rejected by all the specialists who decided to choose a niche and own it. Many industries have figured this out, but somehow we creatives seem to latch onto the bland, boring, and vanilla. That's why I wanted to bring on Micah Woods to talk about his non-traditional niche. Micah is a branding and web designer who's forged his own path with a unique niche I haven't seen from any other freelancer, and it's done wonders for his business. Not only has it attracted his ideal clients to him, but it's also allowed him to reliably repel the worst types of clients for his business. The result is that he's able to enjoy a quiet, peaceful, blue ocean in the branding and design world while others are fighting for scraps in the red ocean of bland vanilla creatives. You do not want to miss this week's episode, so set time aside to listen ASAP. In this episode you’ll discover: The impact of knowing you're about to lose your job Why you shouldn't care if you're "bothering" people It's all a matter of timing: cold outreach Choosing your niche before you start your business Launching a business and getting traction right away How you can get clients with a small social media presence Thriving in a blue ocean The value of paying others to handle tasks for you For full show notes, visit https://6figurecreative.com/209