#238: How One Cold Email Resulted In $60,000 Of Referral Work | With Joana Galvão
6 Figure Creative7 Feb 2023

#238: How One Cold Email Resulted In $60,000 Of Referral Work | With Joana Galvão

I see a lot of creatives comparing themselves to their successful peers, saying things like: “Oh they have more experience than me, that’s why they can charge higher prices…” “They have a bigger network than me, that’s why they have more clients!” "They niched down, but I don't want to do that because it's not fun". While having experience, a network, and a niche are helpful to becoming a successful creative, I want to show you an example of how those things are NOT all required when you're early in your career. Meet Joana Galvão. Joana is the owner of the incredibly successful GiF Design Studios. When she launched her freelance design career straight out of college, her calendar was booked solid for 6 months... Without years and years of experience… Without a long list of contacts and relationships built up over time… Without niching down... Now that we have those excuses you had out of the way, listen in on my conversation with Joana to break down the concepts of lead generation, referrals, and how to thrive as a creative! In this episode you’ll discover: How Joana launched her brand new freelance career with a calendar full of paid projects How she earned $2k in ten days to pay for an unexpected expense The problems with accepting any request a potential client has How to stand out (and get clients) as a generalist in a "red ocean" How she's turned "word of mouth" into a strategy Asking easy questions to get a response The $60k cold email Forming strategic relationships to grow your network Handling cash flow problems in your business Asking for referrals the right way Ways to keep yourself accountable as a business owner For full show notes, visit https://6figurecreative.com/238

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#400: The FINAL Episode

#400: The FINAL Episode

This is Episode #400 of the 6 Figure Creative Podcast. And it's my last one for a while. It's been an incredible 400 episodes and it’s helped to build the business to what it is today. But what got...

3 Feb 21min

#399: The Freelance Industries Where Ads Are a Waste of Money

#399: The Freelance Industries Where Ads Are a Waste of Money

Are there cases where paid ads DON’T work for freelancers Yes, and I cover them on this week’s podcast episode. If you’re in one of these industries, ads might be a waste of money. If you’re NOT in...

27 Jan 25min

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

If you’re a freelancer and you’re NOT running paid ads, chances are you fall into one of two types: Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they ...

20 Jan 37min

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

The #1 fear that freelancers have with paid ads? They’re terrified of lighting money on fire and never getting it back. I get it. It feels like a gamble that may not actually get you clients. And i...

13 Jan 28min

#396: How to Promote Yourself Without Destroying Your Premium Brand

#396: How to Promote Yourself Without Destroying Your Premium Brand

It’s January. You know what that means? Well, it might be “panic about how slow the holidays were” time. But for smart freelancers? It’s the start of our favorite season: cheap AF ads. The holidays...

6 Jan 22min

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

Pop quiz: What do freelancers fear MORE than death, public speaking, and spiders? Answer: Potentially, maybe, somewhat looking desperate when it comes to getting clients. It’s not your fault…back ...

30 Dec 202515min

#394: How to Increase Referrals by Fixing These 7 Referral Killers

#394: How to Increase Referrals by Fixing These 7 Referral Killers

Two freelancers. Both relying on referrals to bring in clients. One is fully booked solid with a 3-month waiting list. The other is barely scraping by. What makes the difference? These 7 “Referra...

23 Dec 202528min

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

Pure creatives are selfish. They create art for themselves. And your potential clients don’t care about your personal creativity. They care about what's in it for them. So as a creative, we can't ...

16 Dec 202537min

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