#259: How To Stop Being A Copycat Freelancer | Back To Basics

#259: How To Stop Being A Copycat Freelancer | Back To Basics

In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma. Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years. Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be? Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart. The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be. In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack. In this episode you’ll discover: Why a UVP is important to your business The paperclip vs. the Prada bag Having an outcome-focused business How I got an unfair advantage (and you can, too) Setting yourself up as a specialized business Examples of well-differentiated businesses For full show notes, visit https://6figurecreative.com/259

Avsnitt(363)

#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)

#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)

Ever been to a spa?   You get a menu with 12 fancy options… and no idea which one you actually need.   Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Experience for $399?   You have no idea.   Now imagine you're about to spend $5K to $10K (or more), and you’re handed the same kind of “pick-your-own-adventure” PDF.   This is exactly what I've seen freelancers do in their sales process, and it's losing you clients you should’ve closed.   In this week’s episode of the 6 Figure Creative Podcast, I break down the “spa menu pricing” trap, and show you how to sell like a doctor instead.   Doctors don’t give you options. They listen, diagnose, and prescribe.   That’s what your clients want too (bc you're the expert of your domain).   If you want to... Close more gigs Speed up your sales cycle (i.e. how long it takes to close a client) Charge what you’re truly worth ...then don’t miss this one. For full show notes, visit https://6figurecreative.com/363

20 Maj 18min

#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)

Most freelancers aren’t selling to strangers. They’re stuck relying on referrals and word-of-mouth… So they never realize how fragile their business actually is. Because when that word-of-mouth dries up and you finally try to reach outside your cozy little network? Suddenly the “no’s” and ghosting start piling up. And it’s not because your work isn’t good. It’s not because your prices are too high. It’s because you’re asking people to take a leap… With no parachute. This week’s episode is about fixing that with Risk Reversal and Guarantees. And it’s one of the most powerful ways to get more “hell yes” responses—even from people you just met. This episode breaks down: The types of risk clients are actually worried about How to flip that fear into your biggest sales asset Real examples from other freelancers using these tactics to close faster and stand out How to NOT screw yourself over with a bad guarantee If you want more clients, faster closes, and fewer “let me think about it” replies… This episode will change how you pitch, forever. For full show notes, visit https://6figurecreative.com/362

13 Maj 37min

#361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series

#361: He Had 20,000 Website Visitors and A Broken Sales Process | The Multi 6-Figure Freelancer Series

One of my clients has the dream setup: A solid YouTube following Tens of thousands of people visiting his site every month A clean, self-checkout flow for his freelance services Sounds awesome, right? But when we looked under the hood… He was making just $0.23 per visitor. Twenty. Three. Cents. Let that sink in. That’s LESS than $5k/month from 20,000 website visitors. I nearly threw my laptop. That same traffic, with a real sales process? Could be worth $20k… even $50k. This is the myth of passive sales. It feels efficient. It looks scalable. But for service businesses? It’s an income-killer. Passive sales feel great… until you realize you’re leaving tens of thousands of dollars on the table. Every. Single. Month. Your income per website visitor is way more important than your total traffic. That single metric—earnings per visitor—exposes how effective (or broken) your sales process really is. Most freelancers think more eyeballs = more money. In this episode, I break down why you don’t need more traffic. You need more $$$ per visitor. I’m talking: The full sales strategy spectrum (passive → async → real convos) How to balance your time and make more per visitor And how a small tweak to your sales flow can 10x your earnings per visitor If you’re serious about hitting $100k, $250k, or beyond, this is the lever to pull. For full show notes, visit https://6figurecreative.com/361

6 Maj 20min

#360: You’re the Bottleneck — Here’s the Fix | The Multi 6-Figure Freelancer Series

#360: You’re the Bottleneck — Here’s the Fix | The Multi 6-Figure Freelancer Series

As you scale past $100k as a creative freelancer, something starts to break: YOU become the bottleneck. You’re managing every email. Sending every invoice. Doing every project from scratch. Waking up at 3am remembering something you forgot to send. No wonder things feel chaotic. But here’s the good news: You can fix this without hiring a team.In this episode of the 6FC Podcast, I walk you through the 3 systems that multiply your output (and your income) — without adding a single person to your payroll. ✅ Client onboarding systems ✅ Project delivery systems ✅ Communication systems Set these up once, and you’ll never look back. For full show notes, visit https://6figurecreative.com/360

29 Apr 40min

#359: The 5-Step Client Filter Every High-Earning Freelancer Needs | The Multi 6-Figure Freelancer Series

#359: The 5-Step Client Filter Every High-Earning Freelancer Needs | The Multi 6-Figure Freelancer Series

At first, every new lead feels like a win. (Finally, people want to work with me!)   But if you actually want to break into multi-six figures? You need to say "no" more than ever.   Because every bad-fit client you say yes to drains your creativity, clogs your calendar, and burns you out before you even realize it’s happening.   In this week’s episode, I'm breaking down The 5-Step Client Filter Every High-Earning Freelancer Needs — so you can stop wasting time on the wrong projects and start building the freelance business you actually want.   Because getting clients isn’t the finish line. It’s where we really need to start protecting our time, our creativity, and our sanity. For full show notes, visit https://6figurecreative.com/359

22 Apr 24min

#358: Building A Demand Engine That Takes You From $100k to $250k+ | The Multi 6-Figure Freelancer Series

#358: Building A Demand Engine That Takes You From $100k to $250k+ | The Multi 6-Figure Freelancer Series

Every freelancer knows the feeling…   One week, you’re slammed with work.   The next? Crickets.   And in those quiet weeks, you’re either putting out fires or you panic and slash your rates to get anything booked.   But here’s the truth:   Those “lulls” are the reason you’re stuck under $200k.   Not your talent. Not your pricing. Not the economy.   If you want to consistently hit multi-six figures, you need what I call a Demand Engine — a 4-part system that keeps your inbox full and your calendar booked before the slow weeks hit.   In this episode, I’ll walk you through exactly how to build it — using tools, automations, and strategies we’ve battle-tested across dozens of six-figure+ freelancers.   Let’s fix your “calendar problem” once and for all. For full show notes, visit https://6figurecreative.com/358

15 Apr 29min

#357: Designing A Service That Scales | The Multi 6-Figure Freelancer Series

#357: Designing A Service That Scales | The Multi 6-Figure Freelancer Series

If you're trying to break into multi-six figures as a freelancer, this might sound familiar: You're good at what you do. You’ve got clients. You’ve raised your rates. But somehow… you’re still stuck around $100k–$150k. The problem? It’s not your pricing. It’s not your marketing. It’s that your service isn’t built to scale. In this episode, I’ll walk you through how to package what you already do into a clear, repeatable service that sells easier, delivers faster, and actually scales. No more reinventing the wheel every project No more delivery chaos No more guessing at what to charge This is the path to breaking through the $200k, $300k, even $500k+ ceiling - without burning out. For full show notes, visit https://6figurecreative.com/357

8 Apr 38min

#356: The Multi 6-Figure Freelancer Playbook Series | Part 1

#356: The Multi 6-Figure Freelancer Playbook Series | Part 1

Most freelancers plateau at $50K. You start by getting a few clients Those clients turn into a few more referrals You get just enough referrals to hover in the $50k plateau Some break six figures "by accident". Same thing as $50k, but you just stay a bit busier (usually because you have a larger network or are in a better niche). But multi six-figures? No one stumbles in a $300k+ per year freelance business. That takes a whole new approach. In this new podcast series, I’m breaking down what separates the $50K freelancer from the $300K+ business owner. It starts with 7 hard-hitting mindset shifts. Like: → The overlooked reason most freelancers never hit $200K → The silent killer keeping most freelancers stuck at average income → The “business owner lens” that multiplies your revenue without working more hours → Why “doing great work” isn’t the thing that gets you paid more This is Part 1 of The Multi-6-Figure Freelancer Playbook, and if you're stuck at a plateau, this is your next move. For full show notes, visit https://6figurecreative.com/356

1 Apr 29min