#259: How To Stop Being A Copycat Freelancer | Back To Basics
6 Figure Creative6 Juni 2023

#259: How To Stop Being A Copycat Freelancer | Back To Basics

In the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma. Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years. Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be? Most freelancers are stumped by that question, and if you're being honest with yourself, you probably aren’t doing anything unique that sets you apart. The result? You end up competing on price alone, setting your rates based on what competitors are charging. Ultimately, it's a race to the bottom that builds zero client loyalty and makes your freelancing journey tougher than it needs to be. In the episode, I delve deeper into the issue of differentiation and give you some help with carving out a unique place in your industry. Of course, this topic is nuanced, and there's a lot more to unpack. In this episode you’ll discover: Why a UVP is important to your business The paperclip vs. the Prada bag Having an outcome-focused business How I got an unfair advantage (and you can, too) Setting yourself up as a specialized business Examples of well-differentiated businesses For full show notes, visit https://6figurecreative.com/259

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#400: The FINAL Episode

#400: The FINAL Episode

This is Episode #400 of the 6 Figure Creative Podcast. And it's my last one for a while. It's been an incredible 400 episodes and it’s helped to build the business to what it is today. But what got...

3 Feb 21min

#399: The Freelance Industries Where Ads Are a Waste of Money

#399: The Freelance Industries Where Ads Are a Waste of Money

Are there cases where paid ads DON’T work for freelancers Yes, and I cover them on this week’s podcast episode. If you’re in one of these industries, ads might be a waste of money. If you’re NOT in...

27 Jan 25min

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

#398: Why Paid Ads Aren’t Working For You (7 Fixes for Creative Freelancers)

If you’re a freelancer and you’re NOT running paid ads, chances are you fall into one of two types: Type 1: Never tried paid ads because they were too intimidated, too overwhelmed, or convinced they ...

20 Jan 37min

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

#397: The $500 Ad Budget Challenge Every Freelancer Needs to Take

The #1 fear that freelancers have with paid ads? They’re terrified of lighting money on fire and never getting it back. I get it. It feels like a gamble that may not actually get you clients. And i...

13 Jan 28min

#396: How to Promote Yourself Without Destroying Your Premium Brand

#396: How to Promote Yourself Without Destroying Your Premium Brand

It’s January. You know what that means? Well, it might be “panic about how slow the holidays were” time. But for smart freelancers? It’s the start of our favorite season: cheap AF ads. The holidays...

6 Jan 22min

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

#395: She Made $60k In 2 Months… After She FINALLY Faced This Fear

Pop quiz: What do freelancers fear MORE than death, public speaking, and spiders? Answer: Potentially, maybe, somewhat looking desperate when it comes to getting clients. It’s not your fault…back ...

30 Dec 202515min

#394: How to Increase Referrals by Fixing These 7 Referral Killers

#394: How to Increase Referrals by Fixing These 7 Referral Killers

Two freelancers. Both relying on referrals to bring in clients. One is fully booked solid with a 3-month waiting list. The other is barely scraping by. What makes the difference? These 7 “Referra...

23 Dec 202528min

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

#393: Most Pure Creatives Are Selfish (Here’s Why That Matters)

Pure creatives are selfish. They create art for themselves. And your potential clients don’t care about your personal creativity. They care about what's in it for them. So as a creative, we can't ...

16 Dec 202537min

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