SPI 835: Turn Your Expertise Into Content That Pops with Chris Lysy

#161: My guest today is a woman who knows what she’s talking about when it comes to finding great ideas. Dorie Clark is a phenomenal writer, speaker, and business professor—but she didn’t get there overnight. Starting out as a marketing consultant, she spent years writing book proposals and facing rejection. It wasn’t until her blog post “How to Re-Invent Your Personal Brand” appeared in the Harvard Business Review that she knew she’d found something special—her breakthrough idea. Podcast show notes available here: https://www.smartpassiveincome.com/session161 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Maj 201555min

#160: My mantra for the next few years is “Think bigger.” How can I think beyond business and profit toward bigger causes and social good? I find it so exciting that I’ve met so many amazing people who help me think bigger every day—people like Lewis Howes, Adam Braun, and today’s guest, Dale Partridge. Dale is the author of a brand-new book called People Over Profit, as well as the founder of a host of incredible online businesses. In the midst of a successful career as an entrepreneur, Dale started to ask himself how he could do something bigger with his business. He found that the answer didn’t have to do with bigger profits—it was all about helping other people. Podcast show notes available here: https://www.smartpassiveincome.com/session160 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Maj 201535min

#159: This week, we’re talking about a simple thing that can have a huge positive impact on your business: email marketing and the power of an autoresponder series. Dan runs CLVBoost.com, a consultancy he started after building his martial arts training business from the ground up. Dan’s become a master of building a subscriber base, sequencing emails, and sending the right messages to the right audience. Podcast show notes available here: https://www.smartpassiveincome.com/session159 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Apr 20151h 1min

#158: This episode is all about productizing your service-based business. With me this week is productization all-star Brian Casel, founder of Casjam.com. If you’re curious how to go about productizing your service, what service you should choose, or what’s worked for others, Brian has answers for you. He’s drawing on his own experience as a web developer to bring you advice for delegating, streamlining, and standardizing your service. Podcast show notes available here: https://www.smartpassiveincome.com/session158 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Apr 201548min

#157: I first saw today’s guest on a TED Talk. His name is Jia Jiang, and his talk was titled, “Surprising Lessons from 100 Days of Rejection.” It’s one of those TED Talks you start watching and find you can’t stop—it’s that good. I bet a lot of us can relate to Jia’s struggle with rejection. It’s the kind of fear that keeps us from taking risks and seeking out life-changing opportunities, because we’re so afraid of hearing the word “no.” That’s why I had to bring him on to share his story with you. Podcast show notes available here: https://www.smartpassiveincome.com/session157 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Apr 201542min

#156: This week’s guest comes to us from the fitness world. He’s Abel James, who I got to know last year when he won an award for his incredible podcast, Fat Burning Man. Abel didn’t just stop at podcasting—his Fat Burning Man brand also includes a wildly successful book and mobile app. He’s built a multimedia franchise in an extremely saturated field, and he’s done it all without any of the sleaze that plagues so much of the fitness industry. Podcast show notes available here: https://www.smartpassiveincome.com/session156 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Apr 201553min

#155: Joey Korneman runs SchoolofMotion.com, an online resource for motion designers, and he’s been working hard to grow his business. Joey brought his questions and challenges to the mastermind group, and we offered our insight and advice. A few months later, I reconnected with Joey to see how things were going. What I heard was amazing—Joey had taken what he learned from that mastermind group and used it to create incredible results, all in a few months. Podcast show notes available here: https://www.smartpassiveincome.com/session155 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Apr 20151h 8min

#154: This week’s guest is the amazing Caleb Wojcik, the video mastermind behind DIYVideoGuy.com and the videographer for my latest project, Smart Passive Income TV. Caleb’s sharing his expert knowledge on the gear and techniques you need to make killer video content. He’ll give his advice for launching a video podcast of your own, creating an efficient workflow, and producing high-quality video week after week. Podcast show notes available here: https://www.smartpassiveincome.com/session154 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Mars 201559min