498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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488: How to "Think Like Amazon" with John Rossman

488: How to "Think Like Amazon" with John Rossman

Welcome to Strategy Skills episode 488, featuring an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon's early days, John Rossman. In John's book, Thi...

2 Okt 202445min

487: How publishing a book fast-tracked me to partnership (Strategy Skills classics)

487: How publishing a book fast-tracked me to partnership (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program.   How wo...

30 Sep 202426min

486: Promoting women into senior roles (Strategy Skills classics)

486: Promoting women into senior roles (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from week 4 of the Corporate Strategy & Transformation study. Promoting women into leadership roles is a hot topic and, sadly, a debate. Why...

25 Sep 202416min

485: HBS Professors and 'Think Big, Buy Small' Hosts Richard Ruback and Royce Yudkoff on Entrepreneurship Through Acquisition

485: HBS Professors and 'Think Big, Buy Small' Hosts Richard Ruback and Royce Yudkoff on Entrepreneurship Through Acquisition

Welcome to Strategy Skills episode 485, featuring an interview with Richard Ruback and Royce Yudkoff, HBS professors and the hosts of 'Think Big, Buy Small' podcast. In this episode, we discuss cur...

23 Sep 202458min

484: How too much debt impacts cost of capital (Strategy Skills classics)

484: How too much debt impacts cost of capital (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how your cost of capital changes as you take on more debt and how this change is different between organizations. It's a cruc...

18 Sep 202420min

483: What is the role of government (Strategy Skills classics)

483: What is the role of government (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we use economics to explain what is the role of government, when governments should intervene, how they should intervene, and when they ...

16 Sep 202418min

482: From a $3,000 investment into nearly $1 billion in lifetime sales

482: From a $3,000 investment into nearly $1 billion in lifetime sales

Welcome to Strategy Skills episode 482, an interview with the author of Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams, Brian Gottlieb. In his book, Br...

11 Sep 202440min

481: Former CEO of AT&T Business, Anne Chow, on How to Lead Bigger

481: Former CEO of AT&T Business, Anne Chow, on How to Lead Bigger

Welcome to Strategy Skills episode 481, an interview with the author of Lead Bigger: The Transformative Power of Inclusion, Anne Chow. In her book, Anne shows us how we can all learn to leverage inclu...

9 Sep 202452min

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