498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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399: 5 tips to fight fatigue (Strategy Skills classics)

399: 5 tips to fight fatigue (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we shared five tips to fight fatigue. Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies fre...

22 Nov 202316min

398: Northwestern University Professor, Lan Nguyen Chaplin — How to Disrupt a System That Was Built to Hold You Back

398: Northwestern University Professor, Lan Nguyen Chaplin — How to Disrupt a System That Was Built to Hold You Back

Welcome to Strategy Skills episode 398, an interview with a Professor of Integrated Marketing Communications, at Northwestern University, Lan Nguyen Chaplin. In this episode, we focused on how to disr...

20 Nov 202347min

398: CEO and Founder of Vanderbloemen Search Group, William Vanderbloemen — A guide to hiring the best talent

398: CEO and Founder of Vanderbloemen Search Group, William Vanderbloemen — A guide to hiring the best talent

Welcome to Strategy Skills episode 398, an interview with the author of Be the Unicorn: 12 Data-Driven Habits that Separate the Best Leaders from the Rest, William Vanderbloemen. In his book, William ...

15 Nov 202341min

397: Period case studies (Strategy Skills classics)

397: Period case studies (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss a special type of case study called a period case study which is significantly harder to do, but incredibly useful. Mos...

13 Nov 202312min

396: CEO OF KUSI Global, Inc. and Harvard University Fellow, Talia Fox — The Power of Conscious Connection

396: CEO OF KUSI Global, Inc. and Harvard University Fellow, Talia Fox — The Power of Conscious Connection

Welcome to Strategy Skills episode 396, an interview with the author of The Power of Conscious Connection: 4 Habits to Transform How You Live and Lead. In this book, Talia shares her methodology for t...

8 Nov 202352min

395: The organizational design stream (Strategy Skills classics)

395: The organizational design stream (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss the tough work being done by the Organizational Design team. We discuss the three tensions which drive all Organization...

6 Nov 202315min

394: Avoiding the strategy echo chamber (Strategy Skills classics)

394: Avoiding the strategy echo chamber (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss why you should avoid the strategy echo chamber. Here are some free gifts for you: Overall Approach Used in Well-Managed...

1 Nov 202314min

393: What makes it a transformation study? (Strategy Skills classics)

393: What makes it a transformation study? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss what makes a study a "transformation study" and how to determine if an organization is going through a transform...

30 Okt 202322min

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