498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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374: Wharton School Professor of Management and Vice Dean for the MBA for Executives Program, Mauro F. Guillén — Embracing a post-generational mindset to live a long and fulfilling life

374: Wharton School Professor of Management and Vice Dean for the MBA for Executives Program, Mauro F. Guillén — Embracing a post-generational mindset to live a long and fulfilling life

Welcome to Strategy Skills episode 374, an interview with the author of The Perennials: The Megatrends Creating a Postgenerational Society, Mauro F. Guillén. In this book, Mauro unpacks a sweeping soc...

23 Aug 202346min

373: CEO and co-founder of Reboot.io, Jerry Colonna — Leadership and the Longing to Belong

373: CEO and co-founder of Reboot.io, Jerry Colonna — Leadership and the Longing to Belong

Welcome to Strategy Skills episode 373, an interview with the author of Reunion: Leadership and the Longing to Belong, Jerry Colonna. In this book, Jerry guides us on a journey of reunification with t...

21 Aug 202344min

372: Former President of Disney Stores Worldwide Jim Fielding — Leading Consumer Products Groups at the World's Largest Media Companies, Leading Disney Stores Worldwide, Time Management, Biggest Lessons Learned While at Disney

372: Former President of Disney Stores Worldwide Jim Fielding — Leading Consumer Products Groups at the World's Largest Media Companies, Leading Disney Stores Worldwide, Time Management, Biggest Lessons Learned While at Disney

Welcome to Strategy Skills episode 372, an interview with the author of All Pride, No Ego: A Queer Executive's Journey to Living and Leading Authentically, Jim Fielding, where he delivers an inspirati...

16 Aug 20231h

371: McKinsey's Emily Field — Power to the Middle, Reimagining the Roles of a Mid Level Manager, The Key to the Future of Work

371: McKinsey's Emily Field — Power to the Middle, Reimagining the Roles of a Mid Level Manager, The Key to the Future of Work

Welcome to Strategy Skills episode 371, an interview with the author of Power to the Middle: Why Managers Hold the Keys to the Future of Work, Emily Field. In this book, McKinsey thought leaders Bill ...

14 Aug 202358min

370: Harvard MBA Manisha Thakor — Financial Services Thirty Years Career, Hungry Ghost Mindset, How to Stop Being a Workaholic, Dealing with Work Addiction

370: Harvard MBA Manisha Thakor — Financial Services Thirty Years Career, Hungry Ghost Mindset, How to Stop Being a Workaholic, Dealing with Work Addiction

Welcome to Strategy Skills episode 370, an interview with the author of MoneyZen: The Secret to Finding Your "Enough", Manisha Thakor. In this book, Manisha shares her candid journey out of the Cult o...

9 Aug 202356min

369: World leading expert on perfectionism, Thomas Curran — The Perfection Trap: Embracing the Power of Good Enough

369: World leading expert on perfectionism, Thomas Curran — The Perfection Trap: Embracing the Power of Good Enough

Welcome to Strategy Skills episode 369, an interview with the author of The Perfection Trap: Embracing the Power of Good Enough, Thomas Curran. In his book, Thomas calls for both introspection and bro...

7 Aug 202353min

368: Should I email the full deck to participants before the strategy workshop? (Strategy Skills classics)

368: Should I email the full deck to participants before the strategy workshop? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we answer a question, "Should I email the full deck to participants before the strategy workshop?" Here are some free gift...

2 Aug 202314min

367: Are the analyses always the same for a strategy workshop? (Strategy Skills classics)

367: Are the analyses always the same for a strategy workshop? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills, where we covered a topic about analyses. - Are the analyses always the same for a strategy workshop? In other words, what determ...

31 Juli 202319min

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