498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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351: Advanced predictive problem solving (Turquoise Eyes: A Novel about Problem Solving & Critical Thinking)

351: Advanced predictive problem solving (Turquoise Eyes: A Novel about Problem Solving & Critical Thinking)

For this episode, let's revisit a Strategy Skills classic where we discuss advanced predictive problem solving.  Turquoise Eyes started off the groundbreaking new genre developed by FIRMSconsulting th...

31 Maj 202325min

350: Finalize the overall storyboard for the client (Strategy Skills classics)

350: Finalize the overall storyboard for the client (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to finalize the overall storyboard for the client. Watch the video version of this podcast here: https://youtu.be/7LXOL_K...

29 Maj 202321min

349: Business unit strategy: Core & critical (Strategy Skills classics)

349: Business unit strategy: Core & critical (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss the role of the business unit strategy stream within a corporate strategy study. Watch the video version of this podcast here...

24 Maj 20237min

348: Dr. Luana Marques (Harvard professor), How to transform anxiety into power

348: Dr. Luana Marques (Harvard professor), How to transform anxiety into power

Welcome to Strategy Skills episode 348, an interview with the author of Bold Move: A 3-Step Plan to Transform Anxiety into Power. Bold Move is Dr. Luana Marques' unique, tried and tested method to get...

22 Maj 202357min

347: How to start shifting to the career you've always wanted - Author program Q&A 7 (Strategy Skills classics)

347: How to start shifting to the career you've always wanted - Author program Q&A 7 (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How woul...

17 Maj 20236min

346: How to write a book even if you're "too junior" - Author Program Q&A 6 (Strategy Skills classics)

346: How to write a book even if you're "too junior" - Author Program Q&A 6 (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How woul...

15 Maj 202310min

345: Martin Reeves (Boston Consulting Group), The Imagination Machine

345: Martin Reeves (Boston Consulting Group), The Imagination Machine

Welcome to Strategy Skills episode 345, an interview with the Chairman of the BCG Henderson Institute, BCG's think tank for new ideas in management and strategy. Martin has authored numerous books, in...

10 Maj 20231h 1min

344: Should I wait to publish a solo book? Author Program Q&A 5 (Strategy Skills classics)

344: Should I wait to publish a solo book? Author Program Q&A 5 (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic from a 10 episode program to help our clients and customers measurably, radically transform their careers through The Author Program. How woul...

8 Maj 202311min

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