498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

498: INSEAD Professor on Rethinking Your Growth Logic with Triple Fit Strategy

Welcome to Strategy Skills episode 498, an interview with the coauthor of Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth, Christoph Senn.

In this episode, Christoph introduces us to the concept of the "Triple Fit Strategy," a groundbreaking approach to strategy and sales with the power to transform businesses. It replaces the traditional single product-market fit with a three-fold alignment: planning, execution, and resource fit.

Christoph Senn is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He is also Codirector of the INSEAD Marketing & Sales Excellence Initiative (MSEI). He frequently works with leading companies, including BASF, Coca-Cola, General Electric, Hoffmann-LaRoche, Konica Minolta, Maersk, Microsoft, Otis, Pfizer, Schindler, Sonos, Vodafone, and many more. He is also Chairman of boutique consultancy AMC and the founder and CEO of Valuecreator, a software startup advancing the practice of value co-creation.

Get Christoph's book here: https://shorturl.at/n70UA

Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

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247: How to communicate recommendations (Strategy Skills classics)

247: How to communicate recommendations (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to communicate recommendations that are radical in nature. If the recommendations are presented too early, they are hypot...

1 Juni 202214min

246: Grooming corporate leaders (Strategy Skills classics)

246: Grooming corporate leaders (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we spoke about the approach and philosophy used by the study leadership team in a power sector corporate strategy study as they gu...

30 Maj 202218min

245: Consulting: Confidence & getting results (Strategy Skills classics)

245: Consulting: Confidence & getting results (Strategy Skills classics)

For this episode, let's revisit one of Strategy Skills classics where we discuss something that affects every consultant in the world: the issue of confidence – or even arrogance – and its role in get...

25 Maj 202217min

244: Satish Nambisan, Managing digital and globalization

244: Satish Nambisan, Managing digital and globalization

Welcome to Strategy Skills episode 244, an interview with globally recognized academic thought-leader on digital transformation and innovation management, Satish Nambisan. Get Satish's book here: http...

23 Maj 202255min

243: Richard Hawkes, How do leaders integrate?

243: Richard Hawkes, How do leaders integrate?

Welcome to Strategy Skills episode 243, an interview with a business coach and change leadership expert, Richard Hawkes. Get Richard's book here: https://amzn.to/3Oe5ljU In this session, Richard share...

18 Maj 20221h 21min

242: Eric Pliner, A guide to difficult decision making

242: Eric Pliner, A guide to difficult decision making

Welcome to Strategy Skills episode 242, an interview with the CEO of YSC Consulting, Eric Pliner. Get Eric's book here: https://amzn.to/3HpM1hf In this video, Eric shared his career journey, experienc...

16 Maj 20221h 9min

241: Alex Bäcker, The key to happiness and success

241: Alex Bäcker, The key to happiness and success

Welcome to Strategy Skills episode 241, an episode with scientist, inventor, writer, speaker, and entrepreneur, Alex Bäcker. Get Alex's book here: https://amzn.to/3HqNfZu In this episode, Alex spoke a...

11 Maj 202253min

240: Amy Herman, The artistic way of problem solving

240: Amy Herman, The artistic way of problem solving

Welcome to Strategy Skills episode 240, an episode with best-selling author, lawyer, and art historian, Amy Herman. Get Amy's book here: https://amzn.to/3tCU9oV In this episode, Amy spoke about how ar...

9 Maj 202249min

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