United Soccer League (USL) - How the USL and its clubs engage local groups and differentiate themselves from MLS

This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us through the US' relationship with football and why for football to grow in a country the size of the US there needs to be more on offer than just MLS. Listen now to find out how clubs across its divisions engage fans on a local and US-wide level and how some of the USL's plans to look more European than American, including ideas around bringing relegation and promotion into US sport.