Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies
On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Studios, which includes a purpose-built facility in the he...
4 Apr 202441min
Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden
On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk Elitfotboll (Swedish Professional Football Leagues) ...
19 Mars 202427min
Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer
We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its channelling of all that's great about Oakland has creat...
7 Mars 202440min
Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A
This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neymar and Benzema into the Saudi Pro League, as well ...
28 Feb 202442min
Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football
Our guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment made Palace the first Premier League club to hire...
14 Feb 202442min
Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool
On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Window, separating fact from fiction and how reporting...
31 Jan 202418min
Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'
This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco (Chief Brand Officer at Los Angeles Football Club)...
24 Jan 202426min
Allianz - The inside story on Allianz's football and stadium sponsorship strategy
We're talking to Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on the way, Sebastian tells us what Allianz look for ...
10 Jan 202432min
