9 Aug 2022

How can graphic design and branding enhance the built environment? .ft Chris Ritter at C-90

Graphic design and branding can change how people understand a building, place or practice before they even step inside it.

Stephen Drew speaks with Chris Ritter of C-90 about graphic design and branding in the built environment, visual identity, culture, client communication, creative agencies and how branding can enhance architectural projects.

The conversation covers:

Why graphic design matters in the built environment
How branding can support architectural projects and places
What creative agencies bring to spatial storytelling
Why visual identity should connect with culture and audience
What architects can learn from brand communication

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▶️ Watch this episode on YouTube:
https://www.youtube.com/watch?v=CjXBzyv7PAw

📝 Read the full write-up, with the key takeaways:
https://architecturesocial.com/podcast/how-can-graphic-design-and-branding-enhance-the-built-environment-ft-chris-ritter-at-c-90/

Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:
https://architecturesocial.com/

The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:
https://archademia.com/architecture-social/

Use code ARCHSOCIAL10 for a discount on monthly or annual membership.

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Chapters

00:00 Introduction to graphic design and branding in the built environment
05:00 Why branding matters alongside architectural design
10:00 Chris Ritter, C-90 and creative agency work
15:00 Visual identity, culture and place
20:00 How branding can enhance architectural projects
25:00 Client communication and being noticed
30:00 Connecting graphic design, interiors and spatial experience
35:00 What architects can learn from brand thinking
40:00 Practical advice for built environment storytelling
45:00 Final thoughts and where to find C-90

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