Gain Traction15 Dec 2021

Building Up the Automotive Community with Tricia Sauls of ASTA

Tricia Sauls is the Executive Director of Automotive Service and Tire Alliance (ASTA). Her breadth of experience lays within the fields of data management, finance, and branding, specializing in social media and creative marketing. Previously, she was the Office Admin of Marketing for Unity of the Triangle and a Project Manager for Atlanta Business Technology. In this episode…

It’s easy to feel isolated as a small business. Day after day, you see huge companies reaching new pillars of success and wonder, “Will I ever get there?”

The truth is, people at the top got "there" by supporting each other. Successful people band together with ideas to make things happen. While you certainly can accomplish great feats on your own, it doesn’t happen as easily when you're forced to wear too many hats. When you join a group where everyone is excited to see new ideas come to fruition, you’ll find yourself growing in ways you never thought were possible.

On this episode of the Gain Traction Podcast, Neal Maier sits down with Tricia to discuss how the Automotive Service and Tire Alliance (ASTA) is building up the automotive community. Tricia talks about the merger between IGONC and NCTDA that created ASTA, the organization's main goals, and their mutually beneficial apprenticeship program.

Here’s a glimpse of what you’ll learn:

Tricia Sauls discusses the benefits of the merge between IGONC and NCTDA
Goals of the newly-formed Automotive Service and Tire Alliance (ASTA)
Tricia describes the win-win results of ASTA’s apprenticeship program
How ASTA is building up the automotive community

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(232)

Why Long Car Loans Are Changing Auto Repair

Tim Szabo is the owner and president of Trail Tire stores in Edmonton, Alberta, and Hoosier Tire Western Canada. He grew up working in his father’s repair shop, became a journeyman technician at 21, a...

17 Juni 37min

The Simple System That Can Add 5% Profit to Your Shop

Jim Noblitt is the District Manager at Auto Care USA in Houston, Texas, with more than four decades of automotive experience. He entered the industry in 1979 as a mechanic’s helper, advanced into tech...

10 Juni 32min

Meet AACF: The Foundation Quietly Backing the Aftermarket Industry

John Kairys is the Executive Director of the Automotive Aftermarket Charitable Foundation (AACF), a position he has held for the past two and a half years. Before stepping into the role, he served on ...

3 Juni 28min

How AI Is Changing the Way Consumers Buy Tires

Komal Choong is the co-founder of Tire Pig, an AI-powered tire shopping platform, and Zohr, a mobile tire installation service operating in Kansas City and Dallas-Fort Worth. Born in India and raised ...

27 Maj 25min

Why Acquired Auto Repair Shops Grow 50% Year One

Jesse Jackson is the co-founder and operator of Mango Automotive, a multi-location auto repair group running eight shops across Texas, New Mexico, and Arizona. After a career in software, Jesse pivote...

20 Maj 34min

AAA’s Playbook for Fixing the Technician Shortage

Jim Sennett is the manager of repair programs at AAA (American Automobile Association), where he oversees the Approved Auto Repair network of roughly 6,000 shops across the country, about 5,000 indepe...

13 Maj 31min

The Franchise Advantage Nobody Talks About Enough

Joe Happel, Desiree Elliott, Steve Towers, Charlie Alexander, Tim & Terri Hollander, and Gary Skidmore represent a cross-section of some of the most experienced operators and leaders within Big O Tire...

6 Maj 40min

The New Playbook for Independent Tire Dealers

Peter Greenberg — owner of City Tire Co., a business operating since 1927 with a long-standing presence in retail, commercial, and retread segments. With decades of industry experience, he brings a st...

29 Apr 21min