The Joy of Selling Your Own Tires With Michael Mathis, Founder and President of Atturo Tire Corp.

Michael Mathis is Founder and President at Atturo Tire Corp. He grew up around the tire business working in wholesale, retail, and selling aftermarket wheels. Atturo was among the first to market with a hybrid off-road tire — today, their tires are distributed in nearly 30 countries worldwide. Michael graduated from Webster University with a degree in management and then sold commercial insurance for 12 years, insuring several import tire brands.

In this episode…

If you were an experienced insurance salesman with a passion for tires, how would you try to break into the tire industry? Maybe you’d try to work for a tire dealership and sell tires? Would you ever consider actually manufacturing the tires before you tried to sell them? If you want to hear from someone who jumped from selling insurance to the tire industry by designing and manufacturing his own tires, this episode of Gain Traction is for you!

You know you love the tire industry when you are willing to abandon a lifestyle that allows you to play golf twice a week to start your own tire manufacturing company. According to Michael Mathis, who gave up golf to start Atturo Tire Corp, “I felt like selling insurance was just delivering a stack of papers. And while those are certainly important to business, I really wanted that challenge of trying to sell a hard product — and there was nothing I knew better at that time, and still today, than trying to sell a tire.”

On this episode of Gain Traction, Mike Edge welcomes Michael to discuss his transition from being a successful insurance salesman to becoming a tire manufacturer. Michael shares how he stumbled onto a winning formula and found a path forward by building a brand name and a quality product with a mix of tread patterns and sizes. He talks about how he worked with the owner of a knife company to come up with designs, and much more. Don’t miss this interesting conversation!

Here’s a glimpse of what you’ll learn:

• Michael Mathis explains how he arrived at the decision to start a tire manufacturing company
• The challenges of transitioning into the tire business after selling insurance
• How Atturo Tire developed the design of its tires
• Steps a tire dealer should take to start selling Atturo Tires
• Michael describes his ideal tire dealer
• How Michael’s father influenced his career
• The milestones Michael is most proud of with Atturo

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

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