Building a Great Culture with Max Gardner, Founder of Tire Max

Max Gardner is the Founder of Tire Max, which has six retail locations in North Carolina. He has been in the tire business for almost 40 years and opened his first Tire Max location about 20 years ago. Max believes in building a culture that employees feel comfortable in, which in turn translates to customers feeling comfortable in-store.

In this episode…

If you own or manage a tire and auto repair shop with multiple locations, how do you keep everyone on the same page? How do you build a welcoming and positive culture that customers sense the minute they walk through the front door? What do your customers expect from you when they let you take care of their vehicle? If any of these questions resonate with you, you’ll want to listen to this episode of Gain Traction!

According to Max Gardner of Tire Max, the most important thing to have in your shop is a great culture where employees feel comfortable working and in turn make customers feel comfortable. Max says, “as a business owner we can create a culture where people feel wanted, valued, and needed. And if we can do that, I think other things will get easier.” Are you ready to make people feel wanted, valued, and needed?

In this episode of Gain Traction, Neal Maier sits down with Max to discuss the keys to successfully building a local chain of tire and auto repair shops. Max emphasizes a relationship with employees based on trust built over a period of time. He discusses the importance of proper training and the enormous value of a positive, welcoming culture, advising that “you can get people to do things better than you can.” Don’t miss it!

Here’s a glimpse of what you’ll learn:

• Max Gardner explains how he got into the tire business and what led to founding Tire Max
• The role that culture has played in the growth of Tire Max
• What Max considers to be most important to the customer
• Empowering new employees to handle problems
• The steps Max takes to make sure all employees at all locations are on the same page
• The biggest challenges faced by Tire Max
• The best advice Max has received

Resources mentioned in this episode:

• Max Gardner on LinkedIn
• Tire Max
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.