Implementing a Strategic Process With Randy O’Connor of MTD TEN

Randy O'Connor is the Executive Director of MTD TEN. He is a strategic specialist with a talent for analyzing and improving process and procedure. Randy has held a variety of roles in the tire business, from retail to distribution. He maintains a long-range perspective and thrives when he’s in position to handle a problem.

In this episode…

How are you preparing your tire and auto repair shop for 2023? In the past two years, we’ve seen record-breaking car counts, revenues, and units sold. Unfortunately, according to Randy O’Connor, Executive Director of MTD TEN, “not every independent takes the time to sit down this time of year and make sure they're working through the system of business planning for 2023.” He continued, “if you don’t take the first steps forward, you’re never going to get there.” Randy says it’s time to have meetings with vendors and figure out where your biggest gaps and opportunities are. Hear more of his perspective on this episode of Gain Traction!

On this episode of Gain Traction, Neal Maier welcomes Randy for a conversation about best strategic business practices for managing a tire and auto repair shop. Randy emphasizes the importance of planning for 2023 a few months before it hits. He also talks about his primary KPI — mix of business — and how understanding it is key. Randy says focusing on gross profit dollars per invoice will allow you to figure out if you need to change a behavior. Gain wisdom by hearing this informative episode!

Here’s a glimpse of what you’ll learn:

• Randy O’Connor explains how he found his way into the tire industry
• The importance of partnering with like-minded people to tackle bigger challenges
• Why having a set process and procedure can lighten your workload
• Randy talks about his plans for 2023 after the crazy past two years in the automotive industry
• Why it’s important to decipher your strengths from your weaknesses
• How a focus on gross profit dollars over percentage can motivate the right behaviors
• Randy’s best piece of advice to shop owners looking to 2023

Resources mentioned in this episode:

• Randy O’Connor on LinkedIn
• MTD TEN
• NHTSA
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.