The Fruits of Being a Franchisee With Brian Beers, President at Prenlyn Automotive

Brian Beers is President at Prenlyn Automotive and the podcast host of Business with Beers. He has grown his small family franchise auto repair business into an enterprise with thirty locations. Currently, Brian’s mission is to teach people how to create freedom and build wealth by owning franchises.

In this episode…

For those interested in becoming an automotive industry franchisee, what are some initial barriers they’ll have to overcome? What are advantages to becoming a franchisee as opposed to starting your own business from scratch? What do franchisors look for in a potential franchisee?

According to Brian Beers of Prenlyn Automotive, the benefits of becoming a franchisee in the automotive industry are numerous. For starters, you join a network of other franchisees who have likely experienced and solved the same problems you may face. Additionally, you reap the benefits of national advertising already built in with known brands that offer franchise opportunities. Finally, sellers are more likely to sell to you if you already have franchisee experience.

On this episode of Gain Traction, Brian joins Mike Edge for a conversation about all things related to franchising in the tire and auto repair industry. Brian talks about the benefits of being a franchisee as opposed to starting your own business, why you become an attractive buyer for additional stores if you already have franchisee experience, and how franchising in tire and auto repair can be easier than owning a franchise location in food and beverage. Don’t miss this informative discussion!

Here’s a glimpse of what you’ll learn:

• Brian Beers talks about how he resuscitated his parents’ automotive business, leading to expansion
• Why Prenlyn’s expansion has mostly taken place in one particular region
• The advantages of working at one of Prenlyn’s franchise locations
• Brian discusses the benefits of being a known franchisee compared to the difficulty of starting out as a family business
• Why franchisors often prefer to sell their stores to buyers with previous experience as a franchisee
• How a franchisee can learn from others within the same brand

Resources mentioned in this episode:

• Brian Beers on LinkedIn
• Business with Beers podcast
• Brian Beers Franchise Coaching
• Midas
• Smithers
• Traction Summit 2023
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.