Promoting a Tire Brand by Sponsoring a Sport With Samuel Felberbaum, President at Prinx Chengshan Tire
Gain Traction17 Maj 2023

Promoting a Tire Brand by Sponsoring a Sport With Samuel Felberbaum, President at Prinx Chengshan Tire

Samuel Felberbaum is President at Prinx Chengshan Tire. He came to Prinx from Toyo Tires, where he was the Director of Sales for eight years. His passion is in helping companies set up and implement marketing initiatives that increase customer growth, improve retention, and drive revenue. Samuel is a big sports enthusiast, especially when it comes to the New York Yankees.

In this episode…

What is the best way to reach your target customer demographic? Is it always through social media, or could there be another effective way? What if it was to be the main sponsor of an event that features an increasingly popular activity?

According to Prinx Chengshan Tire’s Samuel Felberbaum — whose company promotes the Fortune tire brand and targets business-to-business, regional wholesalers — his executive team has recently signed a multi-year deal to be the official tire of USA Pickleball. Samuel said it was a good fit for Fortune and his team is hopeful that this will be a great way to gain new customers and expand the brand.

On this episode of Gain Traction, Mike Edge is joined by Samuel to discuss marketing a tire brand to business-to-business wholesalers. Samuel speaks about his past experiences which have proven to be valuable in his current position, becoming the official tire of USA Pickleball, the region of the U.S. where the Fortune brand is particularly strong, ways customers can find Fortune tires, and upcoming challenges and goals. Don’t miss it!

Here’s a glimpse of what you’ll learn:
  • Samuel Felberbaum discusses his background and shares what led him to Prinx Chengshan Tire
  • Who are Prinx’s ideal customers?
  • The tire brands Prinx works with
  • Samuel makes a big sponsorship announcement
  • What past experiences were valuable in preparing Samuel for his role as President of Prinx?
  • The biggest challenges in the tire industry with the Fortune brand
Resources mentioned in this episode: Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Avsnitt(225)

The New Playbook for Independent Tire Dealers

The New Playbook for Independent Tire Dealers

Peter Greenberg — owner of City Tire Co., a business operating since 1927 with a long-standing presence in retail, commercial, and retread segments. With decades of industry experience, he brings a st...

29 Apr 21min

The Real Issues Independent Tire Dealers Are Facing in 2026

The Real Issues Independent Tire Dealers Are Facing in 2026

Jeff Webster is the owner of Take Ten Tire Service, with nearly three decades in the tire industry. He has expanded his operations beyond Oklahoma through recent acquisitions and is an active member o...

22 Apr 47min

Why Most Auto Shops Fail When They Try to Scale

Why Most Auto Shops Fail When They Try to Scale

Phil Carpenter is the Director of Operations at Urban Autocare and Avalon Motorsports, overseeing seven locations in the Denver, Colorado area. He began his career as a technician and became the first...

15 Apr 30min

The Process That Took an Auto Shop from $40K to $100K a Month

The Process That Took an Auto Shop from $40K to $100K a Month

Adam Dixon is the Director of Operations at Urbs Garage, a multi-location auto repair business serving the Cincinnati and Northern Kentucky markets. He built his career from the ground up as a technic...

8 Apr 32min

Why Independent Shops May Lose the Right to Repair

Why Independent Shops May Lose the Right to Repair

David Manley is the Managing Editor of Tire Business, where he covers the trends, policy shifts, and operational challenges shaping the tire and automotive repair industry. With more than two decades ...

1 Apr 32min

How Do Peer Groups Help Auto Shop Owners Grow?

How Do Peer Groups Help Auto Shop Owners Grow?

Nick Fox is a Pro Service Coach and Facilitator with Elite Worldwide and a former multi-location auto repair shop owner. After helping grow and operate his family’s automotive service business for mor...

25 Mars 27min

Are Cheap Truck Tires Actually Costing Fleets More?

Are Cheap Truck Tires Actually Costing Fleets More?

Matt Gibbons is the Sales Director at Ozarko Tire Centers, one of the largest commercial tire distributors in Missouri and Arkansas, operating 12 locations and multiple retread facilities. With more t...

18 Mars 37min

What Makes an Auto Repair Business Last 30+ Years?

What Makes an Auto Repair Business Last 30+ Years?

Eddie Butler is the owner of Butler Automotive, a multi-location auto repair business based in Augusta, Georgia. Raised in a family garage environment, he combined hands-on shop experience with formal...

11 Mars 27min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
badfluence
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
tabberaset
24fragor
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon