Selling Tires Without a Sales Pitch With Ron Dolan, President at Sailun Tire North America

Ron Dolan is President at Sailun Tire North America. He has a demonstrated history working in the automotive industry with developed skills in negotiation, budgeting, business planning, and sales. Sailun Tires are exclusively distributed by TBC Brands in the US and sells over 30 million tires annually in more than 50 countries worldwide. Ron came to Sailun from Dynamic Tire Corp, where he worked for nearly twenty years.

In this episode…

What makes a salesperson great at what they do? According to Ron Dolan from Sailun Tire North America, it’s not a tried-and-true sales process, it’s your ability to connect with people. Ron says if you genuinely like people, tell them the truth, and treat them the way you want to be treated, you’re going to be effective.

On this episode of Gain Traction, Ron joins Mike Edge to discuss the most effective ways to sell tires and retain customers. Ron speaks about his style of selling and how he doesn’t work an angle or come with a sales pitch — he’s even told potential customers to call someone else because he didn’t believe in certain products. Playing the long game is key, Ron says, explaining that he’s had relationships with customers for more than 20 years. Don’t miss it!

Here’s a glimpse of what you’ll learn:

• Ron Dolan shares the way tires have played an important role in his life
• Learning about the off-road tire segment
• The story behind Ron’s ascension to President at Sailun Tire North America
• Ron’s keys to sales success
• What does Sailun do differently from its value tier competitors?
• How Ron is reacting to raising his daughters (with his wife) and seeing them grow into adults

Resources mentioned in this episode:

• Ron Dolan on LinkedIn
• Sailun Tire
• Sailun Tire in the US
• Dynamic Tire
• CBC
• Robert Sherkin on LinkedIn
• Peter Koszo on LinkedIn
• Tom McKee on LinkedIn
• Traction Summit 2023
• Smithers
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.