NEOSA Sales and Marketing SIG - With the Right Knowledge SaaS can Open New Markets, part 1, November 13, 2008

Software pricing continues to go through a major shift as more and more providers move from traditional perpetuity and annual licensing models into a newer pay-as-you go model called Software-as-a-Service (SaaS). SaaS has many benefits for both software providers and their customers. Customers benefit from a low cost of entry, easily scalable deployment, and reduced spending on infrastructure, upgrades and maintenance. Providers can quickly deploy updates, enjoy lower support costs, create "stickier" clients, and generate a continuous annuity stream. Providers that can successfully navigate the significant challenges presented by SaaS, such as changes to their business model, cash flow, and software delivery, can open new markets and gain new customers. This session will explore various software pricing models, specifically focusing on SaaS and its impact on providers. Professionals in business development, marketing and product management are encouraged to attend this event to determine if SaaS is right for their company. Our panelists represent leading software companies: SageQuest (Best of Tech Winner), Dakota Software (Best of Tech Finalist), Datacore Consulting and Workflow.com (Best of Tech Finalist).