The Water Cooler Hangout with Bob Poole11 Aug 2021

Authentic Brand Messaging with Loren Weisman

With the surplus of hype and sales-focused messaging, the need for authenticity has never been more real. Today we speak to Loren Weisman about authentic brand messaging and hear his perspectives on the meaning of this term.

Loren is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology, and perceptions of a brand, persona, or product for FSG Messaging and Optics. He is also the host of a brand messaging podcast called Wait What Really OK.

From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision, igniting the investor's confidence, and brand protection and amplification approaches for sales, marketing, and retention, Loren helps across the array of the messaging experience.

In our conversation with Loren, we talk about what a brand messaging strategist is and the lessons our guest learned in this regard from the years he spent in the music industry. We take a deep dive into the need for authenticity in brand messaging and Loren shares a wealth of valuable lessons, such as how to set up social media in a way that provides value rather than sales, how to find success by getting clear on our unique stories, and a whole lot more! Tune in and hear more about how Loren's approach to messaging revolves around authenticity, authority, transparency, and humility.

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