Episode 14: The power of inclusive marketing

Episode 14: The power of inclusive marketing

When it comes to digital marketing, there are countless strategies and tactics to test out and implement in your campaigns. But for Differo Marketing, the most important, must-have in any digital marketing campaign? Inclusivity.

The diverse boutique agency specializes in designing campaigns with a worldview. In this engaging discussion with CEO Will Yang, we learn more about why Inclusive Marketing is at the core of what Differo does, along with some growth and business highlights since opening their doors in 2019. We also dive into how the agency is specifically bringing Halifax's "untapped" Chinese community to local businesses.

Learn more about Differo Marketing at https://www.differo.ca/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

Music © Bensound.com

Avsnitt(78)

Episode 22: The tech-touch balance

Episode 22: The tech-touch balance

ChatGPT, AI, robotics—how do you centre the human in a workforce that is quickly embracing automation? It's all about striking the right balance between tech and touch, says Placemaking 4G's co-founde...

16 Maj 202338min

Episode 21: From tech idea to execution

Episode 21: From tech idea to execution

So you've got a great idea that will disrupt the tech industry, but you don't necessarily have the know-how to bring that idea to market. What do you do? Well, that's where Softverse Technology comes ...

2 Maj 202330min

Episode 20: Digital experience expectations

Episode 20: Digital experience expectations

Digital products have come a long way and seem to be ever-evolving—so what do users expect from their digital experiences in 2023?We dive into the world of UX design with 20/20 Digital's Jamie Gerrard...

18 Apr 202327min

Episode 19: From their keyboards to your screens

Episode 19: From their keyboards to your screens

REDspace is building the future of television, entertainment and learning. For this episode, we take a deep dive into the ever-changing world of video streaming to learn the tech behind the content we...

4 Apr 202345min

Episode 18: Why wait? Automate!

Episode 18: Why wait? Automate!

Digital marketing is a fast-paced industry, and it can seem challenging to keep up. But for Blue Cow Marketing, the key is to streamline and automate your marketing efforts, because doing so will give...

21 Mars 202330min

Episode 17: Financing of the future

Episode 17: Financing of the future

Our lives are becoming more digitized every day—from how we communicate, to how we shop to even how we bank. People today have the convenience of managing their finances from the comfort of their home...

7 Mars 202324min

Episode 16: Propelling founders into leaders

Episode 16: Propelling founders into leaders

"Atlantic Canada is where it's at, and if you aren't here, you should be here."That's according to Kathryn Lockhart, the CEO of Propel, Atlantic Canada's e-accelerator for tech startups. In this episo...

21 Feb 202329min

Episode 15: Booting up Black businesses

Episode 15: Booting up Black businesses

The pandemic accelerated the need for businesses to show up online, meaning tech integration was no longer an option to remain competitive.The Black Business Initiative, which has been supporting Blac...

7 Feb 202319min

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