27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)
NN/G UX Podcast8 Apr 2023

27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)

If you ask experienced UX practitioners how to stay user-centric, you’ll inevitably hear something about the importance of customer journeys. However, as teams become more mature in their UX practices, the number of journeys being tracked and analyzed has been growing, sometimes faster than teams can manage, leading to scattered and uncoordinated redesign efforts. In this episode, we hear some tips about customer journey management from Kim Salazar of NN/g and Jochem van der Veer of TheyDo, a customer journey management platform.

Learn more about the episode guests:

Related NN/g courses & reports:

Related NN/g articles & videos:

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(66)

Rejected to Hired: Surviving the UX Job Hunt

Rejected to Hired: Surviving the UX Job Hunt

Job searching has always been harder than it looks, and if you've been searching for a while without much traction, there's a good chance your strategy is working against you. Guest host Laura Klein s...

12 Aug 36min

Why Most Teams Get Goal-Setting Wrong (feat. Christina Wodtke) | EP 62

Why Most Teams Get Goal-Setting Wrong (feat. Christina Wodtke) | EP 62

OKRs are a popular choice to communicate team goals… but most teams do them wrong. In this episode, Laura Klein talks with Christina Wodtke, author of Radical Focus, about what actually makes objectiv...

8 Juli 27min

Incorruptible: How Great Companies Stay Great with Eric Ries

Incorruptible: How Great Companies Stay Great with Eric Ries

Most UX practitioners have spent their careers fighting for the user — pushing back against dark patterns, advocating for quality, and insisting that making things better for people is also better for...

26 Maj 37min

60. Conversational Design and UI: Why Language Matters More Than Ever

60. Conversational Design and UI: Why Language Matters More Than Ever

What does it actually mean to design conversationally? Not "add a chatbot" — but genuinely apply the principles of human conversation to the systems we build?In this episode, host Laura Klein sits dow...

29 Apr 45min

59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough

59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough

Navigating the UX job market has always had its ups and downs, especially with AI reshaping the industry. In this episode, host Laura Klein sits down with Evan Sunwall, NN/G's Director of Self-Paced T...

1 Apr 37min

58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)

58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)

If you work in UX, you’ve probably heard the terms lean, Agile, and MVP more times than you can count. But knowing the terms doesn’t mean knowing how to make them work. In this episode, Laura Klein, P...

25 Feb 42min

57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)

57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)

Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still ...

28 Jan 49min

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden...

19 Dec 20251h 5min

Populärt inom Teknik

uppgang-och-fall
market-makers
skogsforum-podcast
rss-elektrikerpodden
rss-en-ai-till-kaffet
rss-uppgang-och-fall
rss-laddstationen-med-elbilen-i-sverige
 och-bilen-gar-bra
gubbar-som-tjotar-om-bilar
hej-bruksbil
bli-saker-podden
bosse-bildoktorn-och-hasse-p
under-femton
garagehang
natets-morka-sida
bilar-med-sladd
elbilsveckan
rss-veckans-ai
klocksnack-tillsammans-med-nymans-ur-1851
rss-milpodden