39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher)
NN/G UX Podcast10 Maj 2024

39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher)

Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices.

⁠Learn more about Feifei Liu⁠


NN/g Articles & Training Courses

Modify Your Design For Global Audiences: Cross Cultural UX Design

International Usability Testing: Why You Need It?

Cultural Differences in User Research Facilitation

Translate User-Generated Content For Global Audiences

4 Ways to Support International Purchasers

6 Tips for Improving Language Switchers on Ecommerce Sites


Other Resources

Hofstede’s Cultural Dimensions Theory


Chapters

(0:00) Intro

(01:15) Cross-cultural UX research: What is it?

(06:57) Importance of cross-cultural UX research

(09:46) Factors designers and researchers need to consider when creating cross-cultural designs

(13:07) Example of a localized design (Australian pharmacy website)

(15:34) Developing a cultural lens

(18:42) Facilitating cross-cultural UX research

(25:19) Keeping up with cultural trends

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Avsnitt(64)

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59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough

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58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)

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57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)

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56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

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55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

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54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)

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