Why And For Whom We’re Podcasting

These two questions are so essential that we put them into this inaugural episode of Audience.

If you don’t have a well thought out and defensible answer for:

• Why you’re podcasting
• Who you’re podcasting for

Then stop everything else now and let’s figure this out.

The answer to these two questions will guide almost all of the creative content decisions that you make with your show. Doing this will give you great alignment between the 3 pillars of a great podcast: what your audience is interested in, and specifically what your message is.

Getting a high degree of alignment between these two will give your listeners the feeling that you’re talking DIRECTLY to them. Almost like you had that one person in mind when you created your show….probably because you did.

Episode Transcript

Speaker 1 00:04 Hi there and welcome to the first episode of the audience podcast. I’m your host Craig Hewitt from Castos. Here in the first episode we’re going to be talking through two of the really fundamental questions that we as podcasters or any kind of content creators really need to answer before we embark on a new kind of form of content they were going to be creating for our brand. And again, you know, from, from our trailer episode, we’re going to use the term brand a lot here because the audience podcast is about building a successful and meeting full podcast for your brand. And a brand can be anything from a business to kind of a side hustle, a church or religious group and a charity or just a hobby. Uh, so, so it’s not just for businesses, it’s not just for hobbyists, it’s the things we’re learning here.
Speaker 1 00:49 And the principles apply to everyone. And the foundation of, of a good podcast that’s going to make an impact on your brand is, is something that, that reaches the right kind of people in the right way and delivers the right message to them. And so that’s what we’re going to cover here in this first episode or the questions that we have asked ourselves here at Castillo’s to kind of suss out why we’re here and why we’re doing this, who it’s for, and what we’re trying to achieve with recording and producing the audience podcast. Because there certainly are always other options that we all have in terms of what kind of content recreate and how we try to kind of further our brand and market our business or whatever. We write a lot of blog content, we have a YouTube channel that’s really active, but we feel that podcasting is really the best way that we can share what we’re learning and what we know with folks out there that are doing the same thing.
Speaker 1 01:45 And I think for us, the, the consistency between the podcasting medium and talking about podcasting is really clear. But for other folks out there. Well, and I say that because you know, podcasting about podcasting is kind of meta, but we think that we’re showing in this podcast not just you know, that we can podcast and that it sounds good and then it’s highly produced it, you know, it’s obviously live in places like Apple podcasts and Spotify and all these things, but also, you know, the type of content that we’re creating here. So it’s, so it’s really both. We mentioned in the trailer episode that starting a podcast really is not that hard. It’s creating a successful podcast and one that has meaning and impact to your brand. That is really an achievement and something that a lot of people never get to. And so I think maybe it’s worth putting down some guardrails around what a successful podcast is.
Speaker 1 02:38 And the answer is it’ll be different for everybody, but we’ll give some kind of maybe rules of thumbs or benchm...