Interview: British Airways CEO Alex Cruz

Interview: British Airways CEO Alex Cruz

The Skift Airline Weekly Lounge returns with an exclusive interview with British Airways CEO Alex Cruz. Since taking over as CEO and chairman of British Airways in 2016, Cruz has endured his fair share of criticism over some of the changes he made to the airline, particularly with regards to food on short-haul flights. But Cruz, speaking at Skift Forum Europe in London on April 30, 2019, said the changes were necessary in turning the carrier into a more customer-focused airline as well as one that is much more financially stable. “When we started this new phase of British Airways, there were many decisions to be taken with regards to the direction of the company, and some of those decisions that were made early on were indeed probably less welcome than others,” Cruz said.

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Airline Weekly Lounge Episode 9: A New Frontier

Airline Weekly Lounge Episode 9: A New Frontier

Posting a $54m profit in its second quarter, Frontier Airlines has joined the ranks of America’s most profitable airlines. Frontier and America’s other ultra-low-cost carrier, Spirit, are both highly ...

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Airline Weekly Lounge Episode 8: Africa's Biggest Airline?

Airline Weekly Lounge Episode 8: Africa's Biggest Airline?

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23 Sep 201522min

Airline Weekly Lounge Episode 7: Checkmate for United? Not Quite

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Airline Weekly Lounge Episode 5: Cold Comfort in Canada

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18 Aug 201520min

Airline Weekly Lounge Episode 4: The Wild, Wild Eastern Market

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The creditors of bankrupt Skymark Airlines chose All Nippon Airways (ANA) as its equity partner going forward. This of course leaves Delta—again!—without a dance partner in Asia. With that news, we ta...

12 Aug 201523min

Airline Weekly Lounge Episode 3: The European Earnings Picture Is Complicated

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With most European airlines having now reported second-quarter earnings, the picture is filling in. But it’s a mosaic—not a portrait. Some carriers did well. Some did lousy. One thing we learned from ...

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Airline Weekly Lounge Episode 2: Postcards from the Hedge

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