🥜 “Unhinged marketing” — Nutter Butter’s Gen Z case study. OpenAI’s new emperor. Shein’s mysterious loophole.
OpenAI is switching from non-profit to for-profit… and Sam Altman was just anointed their emperor.Nutter Butter’s social media has turned insane… it’s a case study in Gen Z’s aesthetic.Shein has becom...
27 Sep 202422min
🤓“The Next iPhone” — Zuck’s Orion AR glasses. Northeastern University’s M&A. Terminix’s pest pop.
Mark Zuckerberg just unveiled a $299 headset, new Ray Ban AI glasses… and a prototype of “Orion” holographic glasses.The biggest pest removal company on earth has a problem… Rentokil has too many roac...
26 Sep 202421min
🩵 “Blue Light Special” — Kmart’s innovation #RIP. Visa’s monopoly lawsuit. Goldman’s HQ apartments.
The last Kmart store is closing… But our Kmart obituary highlights their wild history of innovation.Visa just got sued for allegedly abusing its credit card dominance… Because it’s charging 2% on ever...
25 Sep 202422min
🏡 “Kirkland Condos” — Costco’s LA apt building. Exxon’s plastic faux-cycling. Jony Ive’s iPhone sequel.
Costco is launching its 1st apartment building… Kirkland is California’s solution to housing.Exxon was sued for making us think plastic is recyclable... because just 5% of plastic is actually is.Jony ...
24 Sep 202422min
🐮🐷🐶 “The Squishy Doctrine” — Squishmallows vs. Build-A-Bear. Microsoft’s nuclear island. Nike’s biggest mistake.
Warren Buffett bought Squishmallow’s squishy toys… Now they’re suing Build-A-Bear. Microsoft is restarting Three Mile Island nuclear power plant… because AI is B.Y.O.E. (energy).Nike has a new CEO, bu...
23 Sep 202420min
🦈 “SharkTank.com” — Amazon’s knock-off pitch show. Olive Garden’s Uber reversal. A human-free social network.
Amazon just launched a new shopping TV show… and it’s a Shark Tank knockoff.The Olive Garden’s stock surged 10%... because it’s done a 180 on delivery with Uber.And we found a social network that imme...
20 Sep 202420min
🇯🇵 “Shogun’s creativity hack” — Disney’s FX innovation strategy. The Fed’s Poseidon announcement. Reese’s athletic pivot.
The Fed just cut interest rates by 0.5% like Poseiden… the tides of the economy have finally turned.Hershey just launched Reese’s & Jolly Rancher health supplements… because extreme brands win.Disney ...
19 Sep 202419min
💍 “Man-gagement Rings” — Zales’ dude ring trend. Amazon’s Return-To-Work. Chili’s triple-dipper turnaround.
Amazon is requiring 5-day return to office for everyone… and it reminds us of Tom Brady and Bill Belichick.The new trend in the jewelry industry? Men’s engagement rings… It’s the “Rinse & Repeat” stra...
18 Sep 202422min
