Personal Branding in Geospatial

It's not about becoming an influencer it's about creating opportunities for yourself

In this episode, we tackle the common misconception that personal branding is solely for influencers, revealing how it's actually about creating the right visibility and opportunities in your professional sphere.

Helena Merschdorf shares her unique insights, drawing from her rich background in GIS and marketing, and discusses:

  • Solving the Obscurity Problem: Discover how personal branding can help you get noticed by the right people, not just everyone.
  • Effective Communication in Technical Fields: Learn the art of conveying complex GIS concepts to non-experts.
  • Defining and Building Your Personal Brand: Uncover the essence of personal branding and how to strategically develop it.
  • Overcoming Challenges: Helena offers guidance on tackling imposter syndrome and finding your niche in the vast world of GIS.
  • Choosing the Right Platforms: Get tips on selecting the best channels for your personal branding efforts based on your target audience.
  • Success Stories and Strategies: While specific examples aren't named, learn about the different levels of personal branding success and what might work for you.

This episode is not just about building a personal brand; it's about leveraging that brand to carve a unique path in the geospatial industry.

Connect with Helena here

https://www.linkedin.com/in/helenamerschdorf/

https://www.tales.co.nz/

Other relevant podcast episodes

Rebranding GIS and Geospatial

https://mapscaping.com/podcast/rebranding-gis-geospatial/

Python Maps

https://mapscaping.com/podcast/python-maps/

Getting Your Dream Job In Earth Observation

https://mapscaping.com/podcast/getting-your-dream-job-in-earth-observation/

Avsnitt(254)

GeoParquet For Beginners

GeoParquet For Beginners

Cloud-native geospatial, range requests, chucks, COGs and COPCs ... [ insert confusing acronym here ]  Sometimes It feels like we need to learn a whole new vocabulary and if you have been doing #geo f...

23 Maj 202442min

Finding Stuff Indoors

Finding Stuff Indoors

Mappedin started as a school project and evolved into a leading indoor mapping company, working with malls, airports, hospitals, and Fortune 500 companies.   You guessed, today's podcast is all about ...

16 Maj 202449min

What is humanitarian GIS?

What is humanitarian GIS?

Hugo Powell, from immap.org shares his expert insights on how GIS technologies are leveraged to analyze data, visualize scenarios, and facilitate rapid decision-making during emergencies. Here are the...

1 Maj 202447min

AI Autocomplete for QGIS

AI Autocomplete for QGIS

AI Autocomplete for QGIS Brendan Ashworth the CTO and co-founder of https://buntinglabs.com/ focuses on integrating AI with QGIS, and today on the podcast we are talking about Autocomplete for vectori...

12 Apr 202442min

GNSS receivers - why precise positioning will not be coming to your phone any time soon

GNSS receivers - why precise positioning will not be coming to your phone any time soon

GNSS receivers - why precise positioning will not be coming to your phone any time soon   Igor is the CEO and cofounder of Emlid.com a company that started out making high-precision GNSS receivers in ...

21 Mars 202451min

The way you talk about your geospatial skills is costing you money

The way you talk about your geospatial skills is costing you money

Refactoring the Way you Talk About your geospatial skills: It is Costing you Money Some of the key topics in this episode  1.Our Geospatial Skills and Marketability: There's a realization that while o...

15 Mars 202452min

Modern Geospatial

Modern Geospatial

Modern geospatial - not the bleeding edge of geospatial but modern geospatial - what is it? Well my guest Will Cadell, the CEO of SparkGeo describes modern geospatial as the intersection of the cloud,...

29 Feb 202448min

Introduction To LIDAR & Point Clouds

Introduction To LIDAR & Point Clouds

The main topics discussed during this episode include: Basics of LIDAR data and its applications. Differences between LIDAR and photogrammetry. Processing chain of LIDAR data. Challenges in classifyin...

15 Feb 202448min

Populärt inom Vetenskap

dumma-manniskor
p3-dystopia
allt-du-velat-veta
kapitalet-en-podd-om-ekonomi
svd-nyhetsartiklar
rss-vetenskapsradion
det-morka-psyket
rss-spraket
rss-odla
sexet
hacka-livet
medicinvetarna
dumforklarat
rss-arkeologi-historia-podden-som-graver-i-vart-kulturlandskap
rss-vetenskapsradion-2
rss-ufo-bortom-rimligt-tvivel-2
barnpsykologerna
halsorevolutionen
paranormalt-med-caroline-giertz
vetenskapsradion