What Makes People Buy Things? - Richard Shotton, Data Boss

What Makes People Buy Things? - Richard Shotton, Data Boss

Richard Shotton is the Deputy Head of Evidence at MG OMD over in London and has just released a book called "The Choice Factory: 25 behavioural biases that influence what we buy." We discuss the power of flaws, mirror strengths, virtue signaling, the principal-agent problem, the decline in rhyme, and many other biases. You can find Richard's book on Amazon - https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X/ You can find Richard on Twitter - https://twitter.com/rshotton Sweathead strategy classes are in session: http://courses.sweathead.co

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A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi

A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi

Join me as I take you on some of my trips.And follow me at http://www.instagram.com/markpollardFor details about upcoming events and company training, visit http://www.sweathead.com

25 Mars 49min

20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City

20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City

Find out about our upcoming conference and classes at http://www.sweathead.comFollow Mark here: http://www.instagram.com/markpollard

13 Nov 202538min

Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathead.comFollow me on Instagram:http://www.instagram....

4 Nov 202548min

Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Watch this on the new Sweathead YouTube channel:https://youtu.be/cqUmFaJ6Af4It's part of our new series Brains On Brands.Sydney Sweeney and American Eagle dropped one of the most talked-about ads of t...

25 Sep 202550min

How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa

How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa

Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles. You can find them here:http://www.instagram.com/thechrisdohttp://www.instagram.com/th...

6 Sep 202531min

Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk

Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk

Follow along for the real-time version of these: http://www.instagram.com/markpollard

14 Aug 202558min

Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

Find out about our upcoming summer camp and masterclasses at http://www.sweathead.comFollow us athttp://www.instagram.com/markpollardhttp://www.instagram.com/sweathead

9 Juni 202533min

Six Workshopped Strategies From Latin America - Bogota, Colombia

Six Workshopped Strategies From Latin America - Bogota, Colombia

For details about our upcoming classes, visit:http://www.sweathead.comChicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more.Find Mark here:http://www.instagram.com/markpollar...

31 Mars 202534min

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