If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction

If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction

How much of the research that brands commission ever gets used? And isn't that the point?

Gunny Scarfo and Ben Zeidler set up Nonfiction Research in 2018 to do research in an unafraid way, a way that might just open a soul or two.

We discuss:
- Having an "unassailable" research methodology
- Unusual experts such as bank robbers
- Building a research business like Non-Fiction with a clear set of values
- Insights they've discovered on their adventures

You can find Nonfiction here: http://www.nonfiction.co

**

Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Avsnitt(523)

A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi

A Quick Trip Around Africa, the Middle East, and Asia - Sit and Talk, Nairobi

Join me as I take you on some of my trips.And follow me at http://www.instagram.com/markpollardFor details about upcoming events and company training, visit http://www.sweathead.com

25 Mars 49min

20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City

20 Interesting Behaviors From Medellín, Colombia - Sit And Talk, Panama City

Find out about our upcoming conference and classes at http://www.sweathead.comFollow Mark here: http://www.instagram.com/markpollard

13 Nov 202538min

Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

Is There A "Strategist" Personality Type? - Sit And Talk, Medellín

To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathead.comFollow me on Instagram:http://www.instagram....

4 Nov 202548min

Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Watch this on the new Sweathead YouTube channel:https://youtu.be/cqUmFaJ6Af4It's part of our new series Brains On Brands.Sydney Sweeney and American Eagle dropped one of the most talked-about ads of t...

25 Sep 202550min

How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa

How To Live A More Creative Life - Walk And Talk with Chris Do and Rakaa

Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles. You can find them here:http://www.instagram.com/thechrisdohttp://www.instagram.com/th...

6 Sep 202531min

Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk

Travel Adventures Plus 5 Strategies From Australia and Asia - Sit and Talk

Follow along for the real-time version of these: http://www.instagram.com/markpollard

14 Aug 202558min

Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

Strategy Framework Examples Of The Four Points From Europe Masterclasses - Live From Tbilisi

Find out about our upcoming summer camp and masterclasses at http://www.sweathead.comFollow us athttp://www.instagram.com/markpollardhttp://www.instagram.com/sweathead

9 Juni 202533min

Six Workshopped Strategies From Latin America - Bogota, Colombia

Six Workshopped Strategies From Latin America - Bogota, Colombia

For details about our upcoming classes, visit:http://www.sweathead.comChicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more.Find Mark here:http://www.instagram.com/markpollar...

31 Mars 202534min

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