085: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?”

And then what happens if the business you’ve been building is not quite the right answer.

You can either ignore the answer and try to go down the same road, bumping into obstacles along the way.

Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see.

This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently did.

She has built a very successful business (and podcast) coaching women entrepreneurs one-on-one, in masterminds, and at small retreats.

But, then something happened earlier this year that caused Katie to realize she needed to make some changes.

The result? A pretty big pivot in her business model from niche to mass.

In this episode, we talk about:

• What happened and why Katie decided to make this shift
• Her new business model of a podcast network and how that aligns with her mission and lifestyle
• The benefits of having a podcast network vs. a single podcast
• The specific phases Katie has laid out for marketing and revenue
• How the change from niche/one-on-one marketing to relying on the masses/volume is both scary and exciting
• How imposter syndrome shows up and what Katie does to combat it

Katie is very open and real and you’ll learn a lot from our conversation about honoring our multi-dimensional selves.

This episode is the first in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.

About My Guest: Katie Krimitsos, founder of Biz Women Rock!, is a passionate community builder who empowers women to succeed in business. She’s the host of the Biz Women Rock podcast as well as the new Meditation for Women podcast, the first in the Meditation for Women podcast network.

The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/85

Visit Katie’s website at http://bizwomenrock.com/

Listen to Katie’s podcast Biz Women Rock

Listen to Katie’s new podcast Meditation for Women

Carol on the Biz Women Rock Podcast (April 23, 2018): http://bizwomenrock.com/amplify-message-signature-talk-carol-cox-speaking-brand/

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

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