325: A Marketing Framework that Feels Good for You and Your Audience with Wendy Kendall [Marketing Series]

We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients.

Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing.

Last week, I talked to Cara Steinmann about relationship marketing and strategic collaborations.

Today, I’m excited to have on the podcast Wendy Kendall, who is a Chartered Psychologist and a co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners.

I invited Wendy to come on the podcast because a few months ago she shared a post on LinkedIn about what she calls “regenerative marketing”, a framework she developed to better serve her clients.

(You know we love frameworks!)

I was intrigued because it aligned so well with how I was thinking about a better approach to marketing.

I have a huge light bulb moment towards the end of our conversation, so be sure to listen to the end.

Wendy and I talk about:

• Why traditional marketing approaches didn’t sit well with her or her clients
• Pain points and problems = why so many of us don’t like to lead with this in our marketing and what to do instead
• What “regenerative marketing” is
• How Wendy approaches her marketing, including on LinkedIn
• The huge light bulb moment I have when Wendy mentions “survivor bias” in the context of social media marketing

About My Guest: Wendy Kendall, Chartered Psychologist, and co-founder of The Self Led Practice, the health virtual workplace for independent mental health practitioners. Wendy has over twenty five years of experience in working as a psychologist, having started her career as a military psychologist for the British Army before building her own practice. She is dedicated to creating innovative and empowering opportunities in mental healthcare, where practitioners, clients and businesses all flourish. Wendy is recognised as an industry leader in entrepreneur coaching and is a sought-after speaker and trainer whose passion is helping independent therapists and coaches to become successful entrepreneurs.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/325

Wendy’s website: http://www.inspiringpsych.com

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Wendy Kendall (guest) = https://www.linkedin.com/in/wendyakendall/

Related Podcast Episodes:

• Episode 323: Marketing Is Changing: Why We're Ditching the Hero's Journey
• Episode 300: How to Create Your Own Framework to Set You Apart as a Speaker & Thought Leader