333: Building Your Personal Brand: Establishing Thought Leadership Online and Offline with Carol Cox and Diane Diaz

We’re continuing our new series on personal branding.

If you caught our episode last week, we dug deep into defining what a personal brand is.

We chatted about how to discover your unique brand, and why it's crucial as a thought leader to sync it up with your audience.

Today, we're all about building that brand of yours and establishing your thought leadership, both in the digital world and in person.

In this episode, Diane Diaz, our lead speaking coach, and I talk about:

• How we built our personal brands when we started our businesses in 2015-2016
• The importance of consistency
• Why you shouldn’t discount jobs or businesses you’ve had in the past, even if they don’t feel like they are relevant to what you do now
• Strategies for attending events and networking as an introvert
• What to do after attending an event to nurture relationships with the people you met
• Tips for building your personal brand online, especially on LinkedIn

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/333/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Diane Diaz = https://www.linkedin.com/in/dianediaz/

Related Podcast Episodes:

• Episode 332: Defining Your Personal Brand: The First Step to Becoming a Thought Leader

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable